ANSWR reviews and discussion

4.7

94% of reviewers would recommend to a friend

Reviews mention

  • Easy to use formula
  • Effective smoothing treatment
  • Pleasant mild scent
  • Visible shiny results
  • Short product longevity
  • Small bottle volume
  • Occasional hair dryness
  • Rare hair breakage

ANSWR reviews state the brand works: its at‑home keratin treatments reliably reduce frizz and leave hair smoother, shinier, and more manageable for many users, though longevity varies and some users report dryness, breakage, or poor scent. Reviews praise ease of use and visible smoothing effects but note inconsistent duration, small bottle sizes, and occasional hair dryness or damage — useful if a buyer wants salon‑level smoothing at home but should account for hair type, heat activation, and potential need for repeat treatments.

AI summary based on Thingtesting reviews

106 reviews and posts

  • I was very sceptical at first....but its amazing. I have medium length hair and can get two applications out the bottle. Makes my dry frizzy hair look super soft and shiny. I'm happy I can straighten my hair and go outside and I'm still straight. Would recommend to anyone

    Sale or special offer
  • I was a bit skeptical at first but I have to say, the smoothing treatment is what makes me go through winter without breaking down every day! my hair doesn't feel damaged and it's so shiny! worth it girls xx

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    I was a bit skeptical at first but I have to say, the smoothing treatment is what makes me go through winter without breaking down every day! my hair doesn't feel damaged and it's so shiny! worth it girls xx

    Sale or special offer
  • The hair smoothing treatment is amazing. My hair had no frizz and looked glossy and smooth. When I washed my hair it still had no frizz and was very manageable. Highly recommend this smoothing treatment. My hair is naturally curly, was mad Irish hair but not after using the treatment.

    Feedback

    The starter pack is superb perhaps the shampoo and conditioner bottles could be abit bigger.

    Friends with ANSWR
  • Wish I knew about this brand sooner.... their products are amazing!! Customer service is great - I had an issue with delivery confirmation which was resolved within the hour after emailing them!

  • Works a treat to have smooth easy care hair - as long as you follow the instructions and are thorough and consistent whilst applying the treatment. Perfect if you work abroad at times and don’t want humidity to make your hair hard work!!

    Feedback

    It would be good if there was a larger size bottle to buy for longer hair.

    Sale or special offer
  • Great product, easy to apply and has fantastic results. I’ve now used this several times on myself and also on hairdressing clients.

    Feedback

    It definitely reduces frizz and makes my very curly hair so much easier to blowdry really smooth! Product is funky and shipped really quickly.

  • Have 4c hair and answr was the saving grace. No spending long days in salon. No harsh chemicals. So easy for home use. Great product. Will continue use. Also will recommend to friend.

    Feedback

    Larger container.

  • Easy to use website I love the newsletters because of their is a sale the email will have a discount code.

    Feedback

    Made my hair less frizzy and hair looked healthy and shiny. No other product works apart from ANSWR. Would recommend to anyone who wants shiny beautiful hair

    Friends with ANSWR
  • I have been using this ANSWR and the previous version OWOW for a few years now and am very happy with it. I repeat the procedure every 8-10 weeks. I have naturally curly, coarse, dry hair that has been difficult to manage in the past. This product has made my hair shiny, soft and smooth. ANSWR does not make my hair super straight, but wavy. Also, and I don't know if it's specifically because of the product, my hair has grown a lot. For me, ANSWR is optimal and meets my requirements.

    Feedback

    The shampoo and conditioner from OWOW are not that good in my opinion. I have tried them but get the best results using a different brand.

  • It works! Smooths and straightens my hair, leaving it much more manageable.

    Feedback

    I just wish the effects lasted a bit longer rather than having to repeat every 3 months

  • Great product! Made my hair super shiny

  • I used the at home keratin treatment fir my hair. My hair is thick and frizzy and very hard to control. I applied the keratin treatment not expecting too much, however really impressed, easy to apply and makes a real difference to the management and appearance of my hair!

    Feedback

    Maybe bigger bottle size foe thise with lots of hair

  • Love the product range.

    Feedback

    Love the products. My hair stays straight for longer. When it’s in its normal curly style is is so much softer and smoother.

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  • Ever since starting this at-home treatment, my (normally frizzy) hair looks gorgeous -- and frizz-free! 5/5

  • An absolute 'must' in my beauty collection! I can never be without this and it has saved me HUNDREDS and HUNDREDS of dollars at the salon. I can make the results last for quite a long time (6 months) before I need to re-use and the results I get are as good, if not better, than what I get at a salon.

  • Feedback

    I couldn’t live without this product now. My hair stays straight in humidity when it used to puff up.

  • Just as good as the treatment you get in salon. Really easy to use and doesn’t damage the hair with repeat use. I tend to use it 2-3 times a year and I love the fact there’s no complicated instructions to follow.

    Feedback

    Sometimes the bottle can leak. I did receive one that had leaked in the post so didn’t get the full amount unfortunately. I didn’t send a complaint so not sure what their customer service is like

  • I got the Exfoliating Hair Removal Drop to try it out for the first time. I was impressed with its exfoliating qualities, it felt like I could pretty much see the ingrown hairs at the back of my thighs go before my eyes. The hair removal qualities are pretty impressive too. My main issue was that I was hoping it would replace a razor for me for shaving my legs but there’s no way I can get it to remove all the hairs on my legs, no matter how much I rub it around, especially the hairs around my joints (on the knees and around and the hairs nearest to my heels). Now it’s still spring, it’s not much of an issue but when it gets to summertime, there’s no way I can use the Exfoliating Hair Removal Drop as a standalone product for my legs, it just looks embarrassing with hairs on my knees that won’t go. So, that is a quite a disappointment in an otherwise great product.

    Feedback

    If there’s a way it can be more effective in removing all the hairs, that’d be brilliant and I’d keep buying the product. Otherwise I would only use it in conjunction with a razor.

  • Cannot recommend this product enough! It was so easy to use, and the result was incredible. My hair was smooth, soft and shiny. 10/10

    Feedback

    Because I home dye my hair brown, it did lighten that a bit BUT the box did warn me about it! There was full disclosure from this company which I appreciate