Afia

4.4 5 Reviews

Afia makes nourishing, flavorful Mediterranean foods and recipes while also giving back to communities in need.

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Afia Reviews

4.4

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  • Let’s start from the beginning, the frozen aisle section of Publix. What drew me to the brand was the packaging, It’s beautiful! Once I stared a little longer, I realize that this was a healthy frozen meal and although it is on the little expensive side, at $4.65 a box, I was still excited to try it. I mean, everything is expensive anyways, so why not pay for a meal that looks nutritious and delicious. As I started to eat after defrosting the meal I really did feel like I transported myself to the beautiful country of Syria, where, according to the box the recipes were created in. The dish was all things, sweet and savory. I added Sriracha sauce which really elevated the dish! Everything was well seasoned and cooked to perfection. The roasted pumpkin seeds added a nice crunchy texture in the little bite surprises that I took. I think there was a nice mix of everything in there as well. The falafel‘s weren’t too dry as when it comes to frozen foods you have to be really careful with items like falafel as they can really dry up in the heating up process in the microwave. I think the next time I will heat this dish up on the stove so the falafel can not dry out as much but I thoroughly enjoyed this dish and will definitely try more of their products! And a bonus for the reusable packaging I am using it to house some seeds that I am germinating!

  • The Afia Roasted Peppers & Tomato Falafel Meal is so delicious. It's crazy to think that there's no meat in there , it packs a big punch in terms of taste! It's very fulfilling and even more tasty coupled with hummus, harissa honey chicken, or tzatziki sauce. Falafel is easy to mess up but this one has a perfect balance. In terms of the taste not too salty and the texture not too crumbly.

    Received a free product from Afia
  • I have tried the falafel as well as the bowl. I like the bowl much better, because not only is the aroma amazing, the texture and taste is wonderful. Appreciated the directions on their website and I crumble the falafel in the bowl, which added great flavor and texture. Each ingredient had a distinct aroma and that really added depth to deliciousness. The one thing I'd change is lower the sodium and calories packed in one meal. The bowl may not be in all retailers, especially particular flavors.

    Freebate
  • This tastes delicious and was so easy to prepare! Price wasn't horrible especially considering I haven't seen many similar options within this specific cuisine. This was flavor-packed and full of iron and fiber, which was great.

    Received a free product from Afia
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What is Afia?

Afia makes nourishing, flavorful Mediterranean foods and recipes while also giving back to communities in need.

In their own words

Afia, which means “to your health” in Arabic, is a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful. Founded by Farrah Moussallati Sibai, who had resettled in Texas after enduring great personal tragedy and loss in Syria, Afia’s products infuse the meals of her past with modern flavors. Using her mother-in-law's little black book of old Syrian family recipes, Moussallati Sibai began selling Afia’s signature frozen falafel and kibbeh at one farmers’ market in 2017. Afia proudly became one of H-E-B’s Supplier Diversity Supplier of the Year award recipients and a Chobani’s Incubator brand, both in 2019. Afia now offers six different SKUs at more than 1700 locations nationwide and online. Afia is dedicated to nourishing the community through more than food. Beyond regular donations to local food banks, Afia is committed to supporting their local community of refugees through employment and mentoring.

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  • Headquarters

    Austin, U.S.

  • Founded

    February 2015
  • Launched

    February 2017
  • Founders

    Farrah Moussallati Sibai

  • Brand initiatives

    Non-GMO Project Certified. Donated 60,000+ falafel to Texas food pantries and seeks to employ and mentor refugees resettling in Austin.