April 29, 2021:
Brands spotted

This week, we've spotted an inclusive body makeup brand, cakes with same day delivery, and fashionable plus size clothing for men.

We also spied easy-to-assemble furniture from Russet, Petaluma, a prelaunch plant-based dog food brand, and plastic-free, biodegradable gum by Nuud.

This week in launches, Figlia, a new non-alcoholic aperitivo company, made its debut. Founder Lily Geiger told Thingesting that the brand's flavor profile and mission distinguish Figlia from the number of other companies in the category. "After watching my late father battle with alcoholism, I became inspired to create a flavor-forward, sophisticated option for those who choose not to drink," she said.

Steep & Mellow, a tea made with adaptogens and nootropics, also went live. Founder Meg Pederson shared details on her new brand and its interesting 1970s-inspired aesthetic. "I wanted to create a brand that feels warm and inviting, but also outspoken and not afraid to stand up for what we value," she shared.

Jenny Gyllander


Figlia is a modern, non-alcoholic aperitivo company helping create moments to remember.

steep & mellow

We create groovy beverages that promote health & wellness. We combine teas with adaptogens, natural nootropics & 100% compostable packaging.


The best cakes of London delivered same-day & packed with all necessary utensils.


a beauty brand reimagining the body category with their lightweight, long-lasting body makeup for individuals of every shade.


Furniture made for the new home maker: real people with real lives and very real budgets.

Nuud Gum

New plant based, plastic free chewing gum. Biodegrades like a banana skin. Sugar free.


Petaluma is sustainable plant-based dog food on a mission -- care for the planet as well as you care for your pup.

Chapter 20

Sustainable, effective skincare that repairs as well as it cleanses.

What is Thingtesting?

Thingtesting is a database of internet-born brands. We’re building the un-sponsored corner of the internet where consumers can come together to talk honestly about new things. Read more about Thingtesting.

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