This week, we've spotted vegan seafood, genderless fragrance, and canned sparkling saké.
We have four launches this week, which were all included in this week's story on 22 brands launching in spring 2022.
First is Character, a home improvement brand with a membership model that offers kits for patching holes, and upgrading your faucets and light fixtures, among others. We partnered with Character on this week's Thingdrop so our reviewer community will get their hands on DIY tools early. To be eligible for our next drop, all you need to do is write your first review.
Other launches include FFUPs, a flavored corn puff company that went live on Monday, London-based home cleaning supplies brand byMatter, and lastly ByHeart, an infant formula brand focused on "clean" ingredients. While on the topic of babies, tech-driven breast pump Babyation is launching later in April.
Five of this week's brands spotted were submitted by our community and the rest were spotted by our team. Know an interesting brand we should have on our radar? Tell us here.