April 30, 2026

10 Brands Spotted

New and emerging brands, curated by the Thingtesting team

For better or worse (probably worse), the vape has become a symbol of our era. So it was nice to see a brand put the device to better use this week. Climatic makes an "inhalable lung health solution" delivered in a blue inhaler that looks not unlike an Elf Bar. We also found two more bits of health hardware: Clair, a hormone tracker worn on the wrist, and Lumia, which just launched a Kickstarter for its "smart earrings" that track sleep and hormone cycles.

For the home, Dimwit makes rental-friendly light switches that attach to walls with magnets, not screws. Looped is a screen-free landline phone for kids, reminiscent of the Physical Phone (read our founder interview here).

We also found a coffee brand from a new Palm Springs cafe, pickle juice shots, a new brand from Carhartt that mixes old and new pieces, functional swimwear, and Barrier, a skincare brand that is "microbiome intelligent".

Missed last week's Brands Spotted? Catch up here.