April 23, 2026

11 Brands Spotted

New and emerging brands, spotted by the Thingtesting team

Lots of brands are eyeing the GLP-1 market, and we've already seen tailored products in food, drink and protein. Now newer brands are asking where else this thinking can apply. Enter: Bummed, an anorectal health brand whose website flags that weight loss medication can cause constipation, and thus hemorrhoids. In a similar vein (sorry), we also have Folly, which makes hair growth gummies that could be useful for GLP-1 users who are experiencing thinning.

We also found Jamesy, a kids clothing brand that focuses on layering, and Musical Beings, which makes easy-to-play musical instruments for beginners of all ages. Saint Sirene is tackling the perennial problem of the perfect white t-shirt. For the home, Fume sells high-end fragrance sticks, Blow Tissues makes stylish, refillable tissue boxes, and Titan makes architectural kitchen fixtures at more affordable prices.

In the personal care space, we round out the week with Mia, whose first product is a hair serum that protects from sun, salt, chlorine and the cold, Ghilli, with its solid body bars and shampoos, and Rope Skin, a teen skincare brand.

Missed last week's Brands Spotted? Read it here.