UpChoose offers a baby clothing subscription service featuring premium brands for each phase of your child's growth.

UpChoose is a mission-driven company working to accelerate the transition to sustainable consumption. We combine science, technology, and human values to design services that radically simplify consumption and reduce waste. We focus on key life moments and start at the beginning: birth. Our first release is a smart and circular baby clothing subscription service helping parents dress their children in high-quality organic clothing at a fraction of the cost and effort while reducing clutter and waste.

We are building a vibrant community and have families in more than 200 cities and 40 states in the US using UpChoose and pioneering a new consumption model. The roadmap for UpChoose is to expand into adjacent services within this life moment and beyond.

Ali El Idrissi

Baby & Kids

Customers praise UpChoose for its high-quality, sustainable, and organic clothing. They appreciate the convenience, affordability, and the brand's excellent customer service. However, customers express a desire for more flexibility in exchanging individual items and a wider range of sizes.

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Thank you, Chasity! We're so glad UpChoose has made things easier for you—we really couldn’t do it without awesome moms and parents like you. And those pics are just the cutest! Thanks for spreading the word and being part of the UpChoose fam!

I signed up for UpChoose before the birth of my first child. All the clothes he has worn in this lifetime have been from UpChoose. 

He is a spectacularly large child and FLEW through clothes the first year of his life, landing at 3T. Being able to swap a set out nearly every month during that time was so convenient. 

Given how short he has stayed in each size, I’m so glad I didn’t purchase clothes beforehand. I wouldn’t have felt like he got to wear them long enough for the investment to have been worth it. 

Even better than anticipated 

Thank you, Juliann! We’re so glad UpChoose has been a great fit for your son, especially as he grows quickly. We hear you on wanting more flexibility with exchanges, and we appreciate your feedback—it helps us improve! Expanding to larger sizes is something we’re definitely considering, and we’d love to keep supporting your family as your kids grow. Thanks for being part of the UpChoose community!


I recommend upchoose to every new parent I know! Love being able to choose the color scheme, make notes on preferences (zippers, footless, etc) without having to select every single piece. Quality brands, saves money and I don’t have to find space in my condo to store them when she’s grown out! 

Quality rentals you don’t have to store! 

Thanks so much, Grace! We're thrilled that UpChoose has been a stress-free solution for you and your baby. It’s great to hear you’re loving the quality and customization. We’re here to make sure everything fits just right—thanks for the recommendation!

Thanks for sharing that, Alexandra! It’s great to hear that you’re loving the Preloved earth tones (one of our most popular options!) and how they look on your baby. We’re so glad the size swap process has been helpful, and it’s heartwarming to know you’re thinking of the other little ones who will wear the clothes next. We’re always here to make things easy for you, and your kind words really make our day!

Thank you Hailey, we're loving having you onboard as well and supporting you at each stage. Thank you for helping to make a circular and sustainable model possible!

Thank you, Amber! We’re thrilled that UpChoose has made things easier for you, and your support means so much. Thanks for sharing the love and being such a great advocate for us!

Thanks, Ariel! We're so happy to hear you're loving the cute, organic clothes and that the Playful plan is working well for you. Making the swap to the next size easy is super important to us, so it’s great to know it’s working well for you. We’re grateful to be part of your journey in keeping things simple and sustainable!

Thank you, Grace! We're so happy to hear you're loving the quality and how our service works. We really appreciate you spreading the word to other moms—it means everything to us! We couldn’t do this without your support!

Thanks so much, Jessalyn! We’re thrilled that you’re loving the UpChoose experience and that our approach to reducing waste and providing high-quality clothing is working for you. The reusable packaging is definitely a favorite around here too! We’re so glad to have you in the UpChoose community!

I love dressing my baby in UpChoose clothing. We get the pre-loved clothes in earth tones. The styles are beautiful and the fabrics feel good. My baby looks amazing in quality clothing that I wouldn’t otherwise be able to afford. When he starts to outgrow the clothes I schedule the next delivery with clothing the next size up. It’s a relief to send the too-small clothes back without having to decide whether to store, give away, or throw away the items. I like imagining the other babies who will wear the clothes next. They also have the best customer service!

I love how cute the clothes from UpChoose are, and that they're from organic brands. I choose the Playful clothes and they always have fun patterns on them  Returning the current size for the next size up is super easy, and I can change the shipping date if I need a different size sooner. I love that I'm not wasting money buying a bunch of clothes that she's immediately going to grow out of. By using UpChoose, I'm not stuck with a bunch of clothes sitting around my house that my baby can't fit into anymore.

The clothes they send are absolutely amazing. Super quality and adorable. I love that they are all organic cotton. The sets arrive promptly and I love that you get a set before returning the old one, so you are never out of clothes. I have only had small issues in the past, but they are super responsive and fix any problems immediately. I tell every expecting mother I know to sign up!

This company is amazing! They truly care about their customers and take great pride in what they do. They have made my life as a mother so much easier with one less worry about the type of clothing I’m putting on my littles skin, also less worrying about shopping to find the perfect pieces. All the outfits are curated perfectly with your requests in mind. I am blessed to have found them and will continue to share them to all new momma’s I know. 

I’ve been loving UpChoose for my baby. It’s so convenient and every item is high quality. My baby has grown so fast going from size newborn to 12-18 months in 7 months. UpChoose has been a lifesaver making sure I have the right sizes of quality clothing through each stage. Its great not having to buy expensive new outfits every couple of month to keep up with my baby’s growth!

I've used Upchoose since my son was born in June 2022. I love everything about it! It's a wonderful way to give clothes a new life, prevent more waste, save space, and save money from constantly having to buy new clothes when they are quickly outgrown. My son is taller than a typical two-year-old, much closer to the size of an average three-year-old so we moved through sizes quite quickly. I love that you can exchange your pieces at any time but do wish that it could be a little bit more ala carte - some pieces just fit better than others so they can be worn longer. But you either need to return the whole shipment at the same time or purchase those pieces if you choose not to return them with the rest of the batch. I would love to be able to exchange a few without having to send back everything before I'm ready to. I do also wish that they would start carrying larger kid sizes too! I will be very sad when my son grows out of being able to wear the sizes they currently offer. Plus, I have an almost seven-year-old daughter that I would love to use this service for also.

I'm so glad I found this service for my first baby. I didn't have to worry about getting enough clothes when my baby arrived and I don't have to worry about keeping up with new sizes. Their customer service is awesome and they'll do their best to make sure you have the right sizing at the right time. The clothes are also high quality and super soft and I love that you can customize the set to match your preferences. I would highly recommend using this service! 

UpChoose helped so much during the first year of our baby’s life. We subscribed from day 1, and always appreciated the quality materials. We went with their preloved subscription and were amazed by how well maintained the items were. UpChoose introduced us to several brands that are now our favorites for our little one. And the price makes it a no brainer — for $29 per size bundle, we got so much value out of the subscription!

Cannot recommend enough this for anyone with littles that want to take handme downs to the next level. High quality product at an amazing price point and also extremely surprised and pleased with the customer support and customization offered. The team actually reads and incorporates all the feedback for the sets, so make sure you actually provide feedback and give them information about your specific child needs. For us our little one was more chunky at the beginning so certain brans were tight and later on he became long and skinny - each time the team made sure to adjust the sets accordingly! 

Bonus - it’s super fun to get the package and see the colorful and fun picks ❤️. I could not resist and kept one (which you can do for a small fee)

Go get this to your friends! Would also make an amazing registry gift? E specially since in the first 9-12month of life kids grow fast and outgrow clothes so fast.

I love UpChoose for the sustainability aspect but also for saving me space and time. I have been using this service from birth to 2T and will continue using it as long as I can. Kids outgrow their clothing so quickly so I love that I don’t have to think about going shopping for a whole new wardrobe or offloading my gently used clothes to somebody else to make room! 
Everything is very high quality and the team is always helpful with putting together the perfect set for my little one. The receiving and return process is so simple you can tell they think about every detail. I also feel amazing knowing the clothing is going to another family who will love the clothes just as much as we did.

As a first-time mom, UpChoose has been a game-changer for me. It’s not just sustainable and eco-friendly—it’s also incredibly convenient and cost-effective, which makes a big difference when you’re navigating the chaos of early parenthood. I love that everything is organic, giving me peace of mind about what touches my baby’s skin. Plus, the customizable options make it easy to get exactly what we need without any extra hassle. Knowing that we’re making an environmentally friendly choice while staying within budget has made the whole experience even better.

One of the best finds — UpChoose makes clothing my children easy, economical, and less wasteful. I tell all my mom friends this is the best option for kids clothing. 10/10 would recommend!

I love all of the cute clothing, the ethics of the company to be more sustainable, and knowing I’m able to afford the best quality materials for my babies sensitive skiin. Highly recommended this subscription, will note if you choose the used clothing I suggest to size up! Our experience has been great. Their  customer service is so accommodating, easily accessible & understanding. I’m grateful for the ability to be kinder to the planet through using UpChoose :) 

I can’t say enough wonderful things about UpChoose! I’ve used them for both littles. Not only have we saved money, I’ve been exposed to organic brands that I want to invest in / purchase items from. We all know baby clothing fits so different from brand to brand so I’ve loved getting to try a variety of brands and sizes. Swapping sets is a breeze and I’ve loved that they’ve adapted over the years like letting you swap a set out without needing to size up. We love UpChoose!!! 

I absolutely love up choose. This subscription is so incredible. Because they’ve really thought of everything. Not only are you saving money and wasting less on baby clothes, you were also wasting less on shipping as well. The closing is such high quality and even the used clothing isn’t very used. The reusable packages really seal the deal.

Great items and prices with amazing customer service support 

I love Upchoose I get the preloved items and the clothes are so adorable and the prices are great considering the amount of items you receive. I would refer them to everyone!!

This company is excellent. From their business model, to their product, and their customer service. I tell everyone who has kids or knows someone having kids. I couldn’t recommend UpChoose more! If you are looking to make one aspect of having kids easy and taken off your plate subscribe today!

About UpChoose