Born from the creative mind of global superstar and musical artist, Machine Gun Kelly, UN/DN LAQR is a genderless nail polish brand that champions self-expression while breaking boundaries and redefining a new path forward. At its core, we embody a mindset and value system centered around creativity and does not conform to any gender norms set by traditional nail polish brands. Known as a fashion trendsetter and leader in the nail art space, creating a nail polish brand was a natural extension of Machine Gun Kelly’s disruptive persona. We know attitudes (and colors) can change almost daily and embrace this message through nail polish, a beauty category built on self-expression without commitment. We are here to create what creates a conversation.
All our products are vegan, cruelty free and boast a 9-free formula.