Ugly Drinks offers refreshing sparkling water in a can to eliminate waste.

beyond quenching your thirst, ugly celebrates the real, the raw, the imperfect: the ugly truth. 

20% off all products

Hugh Thomas

Joe Benn

High quality

Cool look & feel

Worth the money 💸

Tasty 😋

Love the brand's mission 💕

A growing wave of better-for-you sodas want consumers to satisfy their fizzy drink cravings while taking care of their health.

Healthy sodas are having a moment. How big can this category get?

Every brand wants the direct-to-consumer look — leading some businesses to completely reinvent themselves.

The road to internet fame and fortune is littered with rebrands

British brands Ugly Drinks, Floom and Bybi share what it takes to build a successful business in the U.S.

Why brands born overseas have their sights set on the U.S.

Ugly Drinks

Soda & Water

Drink

More bubbles, I want to feel like I'm getting punched in the throat every time I take a sip.

Ugly is very good! Every flavor I've tried has been delicious, and it's now pretty widely available in my neighborhood.

I wish that the limited edition were found in stores more frequently but I don't hate shopping online for them.

It's a bad day if you see me without my Ugly water.

This is my favorite brand! I thought I hated sparkling water for very long, primarily because I hated the taste of other brands. I tried Ugly on a whim and fell in love immediately. All of the flavors are amazing, my favorite being cherry and peach. 

If you order from their website, you'll also find crazy, limited-edition flavors such as peppermint (yum!) and strawberry cream soda.

I would like to see more of a variety pack so I can try more without committing to a full 24 packs. 

I am an avid seltzer drinker and absolutely love the Dr Ugly flavour. Taste like Dr pepper without that bitey sugar taste. 

All the flavors pack more of a punch than any other sparkling water brand I’ve tried. 

I am not the biggest fan of fizzy drinks so I was a little sceptical as to whether I would like this drink.

I'll set the scene, the day I bought my first ugly drink it was about 25 degrees (unheard of in the UK), I was in my car, which had terrible air-con and I had stopped to get petrol at Sainsburys.

In a rush to pay, I grabbed the first best-looking sugar-free can of drink  (my intention was to rub the can on my forehead). Anyway, turns out I grabbed a can of Ugly, (the lemon and lime flavour) and it was great!

I would highly recommend it for anyone who can't bear the fuzziness of fizzy drinks or for someone who wants to quit drinking fizzy drinks - this is a great in-between product!

The Ugly Truth:  Ugly Drinks is the best sparkling water on the market

You might be wondering why?

Is it the eye-catching branding that the aluminum can so stylishly sports?  It could be, but that's not it

Is it the taste?  Perhaps.  Their peach flavor in particular is like biting into a ripe summer's harvest.

For me though, it's the bubbles.  As a bubble connoisseur, I have tested and closely examined dozens of sparkling water brands for the size, mouthfeel, and pop of their carbonation.  Ugly is the bubble king -- and if that's your thing, it's time to get Ugly

PS their Energy line is also solid

I'm usually not the biggest fan of seltzers due to the lack of flavor, but these are really good! I love the variety of flavors and simple ingredients. Super refreshing and great to have on hand when I'm craving soda. 

I first tried Ugly's original SKU line - cherry, lemon lime, peach and fell in love. However, since they started with the limited edition drops and launched in CVS, my love has only grown stronger. I am more than obsessed with the Dr. Ugly - I wouldn't know the difference if I closed my eyes. 

I can't wait to see what else they do. They are the will Wonka of seltzer.

I would describe this as flavoured water rather than sparkling flavoured water. 

Really cool branding and tasty drink but not as sparkling as I would have expected.