Tote Beauty Co
Tote Beauty Co creates all-natural, single-use hair styling products and thoughtful accessories designed for life on the go

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What is Tote Beauty Co?
Tote Beauty Co creates all-natural, single-use hair styling products and thoughtful accessories designed for life on the go
In their own words
TOTE was born from a problem we knew firsthand. As best friends and former college athletes, we were constantly going from workouts and locker rooms to class, work, travel and nights out — without convenient hair care that could actually come with us. We wanted products that were not only portable, but made with simple, all-natural ingredients we felt good about using every day. That frustration inspired TOTE: all-natural hair-care essentials packaged in individual, single-use packets that can go anywhere. Each packet contains just what you need for one use — no bulky bottles, spills or shared products. While we’re female-founded, TOTE was built for everyone, with products designed for both women and men. We’ve also created a collection of compact hair accessories with the same idea in mind: everything you need for your hair, made easy to take with you. Our mission is to take hair care beyond the bathroom and make it as convenient as the rest of our on-the-go routines. Since launching, TOTE has grown from a solution we wanted for ourselves into a brand being used by athletes, influencers and professionals, with growing adoption across workplace fitness and retail spaces.
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Headquarters
Boston, MA
Founded
January 2026Launched
March 2026Founders
Wyllie Boughton
Devan Walsh
Brand initiatives
female-founded