In their own words

Tootilab is a science-backed, professional haircare brand dedicated to simplifying curl care, empowering people of all hair types to embrace their natural texture with confidence. Inspired by the Italian word tutti - meaning “everyone” - Tootilab stands for every curl, coil, and wave, regardless of gender, age, or ethnicity. The brand grew from founder Gaia’s extensive industry expertise into an engaged social media community, which then developed into a thriving educational platform and best-selling product line. Sustainability is at its core, with bottles made from 100% Prevented Ocean Plastic, upcycled bio-based labels, and larger sizes to reduce waste. Committed to inclusivity, Tootilab designs solutions for all textured hair, ensuring gender-neutral scents, accessible packaging and braille on labels can cater to all consumers. Free from marketing gimmicks, its formulas prioritise scientifically proven, high-performance ingredients while being vegan, cruelty-free, and dermatologically tested.