The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Straightforward ingredient labeling
  • Noticeably smoothing exfoliants
  • Gentle, hydrating cleansers
  • Occasional sticky serum texture
  • Irritating high-strength acids
  • Pilling under makeup layers
  • Confusing ingredient naming

The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, acne, oil control, and hydration—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, Squalane Cleanser, and Natural Moisturizing Factors + HA. However, reviews also flag weaknesses: some formulas feel sticky or pill, certain actives (retinol, high-percentage acids/niacinamide) can irritate or dry skin if misused, results vary by product, and the technical lineup can overwhelm beginners.

AI summary based on Thingtesting reviews

2,517 reviews and posts

  • Great affordable skincare products.

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    I use the azelalic acid daily & it’s great for my acne.

  • I absolutely love The Ordinary and its affordable approach to skincare. I use their Buffet, Niacinamide, and lactic acid as part of my skincare routine. I’m loving the results I get from The Ordinary brand and you cannot beat the price point!

  • I have never been one for regimented skincare routines and will admit that spending money on beauty products has never been a top priority for me. However, throughout COVID-19 mask mandates in my area, I developed very bad 'maskne' (ance in the area covered by a mask) and decided to try out The Ordinary as a potential solution, after hearing a bit of buzz online. Not having much knowledge of skincare, it took some time to research and figure out which products to order, but once I landed on a regime to try and started using the lineup, my skin improved quickly and drastically. A few years later, The Ordinary products are still my go-to. I use the Squalene Cleanser, Lactic Acid, Hylauronic Acid, Niamicide, Buffet, Daily Moisturizer, and Rosehip Oil. Oh, and the best part? Extremely accessible price points that allow me to always have the product on-hand. Highly recommend!

  • I have only used a couple The Ordinary products. I absolutely love their azelaic acid cream. The squalene cleanser was sent to me by accident from an Ulta order and it’s not great for my skin type, but i wouldn’t have selected that product anyway. I appreciate the clearly labeled products that are transparent about the contents and the strength of the active ingredients. As a physician, it drives me crazy when skincare or supplements feel like they’re being mysterious or hiding what is actually in the product — we deserve to make informed decisions’

  • I found out about these products a few years back and all I can say is that most of the products have been in my skin regime ever since. Not only did it help clear up facial acne, once I learned how to use other products, they also helped clear up acne I got on my back or arms, reduced the appearance of strawberry legs, and brightened mine under arms and thighs. It's truly a great product and fairly priced

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    There's little to no feedback I could give. Everything is fairly priced and not overly complex. Everythis is sold as marketed. My only real advice would be opt for a more environmentally friendly packing alternative. I.E, the little tin peelings.

  • Words can’t express how thankful I am for this brand. I was in my 30’s and experiencing horrible adult acne. I had seen a dermatologist, tried every product aimed at acne you could think of. Nothing helped. I finally gave the ordinary products a try 3 years ago and within a month my acne was gone!! I refuse to ever go without these products. They are my holy grail!!! And the price is unbelievable!!!

  • love most of the products and the prices are unbeatable

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    along with instructions add what the product is supposed to do for your skin

  • Buying the active ingredients on their own means your skincare routine might be more complicated, but allows you to fine-tune to your own skin. Great if you have sensitive skin and need to tweak the levels of actives.

  • Really loved the peel and the niacinamide. The price point and sizing made it really easy to try new products without investing too much or wasting a ton of product.

    Feedback

    The actives can be hard to parse for those of us who don’t know our squalene from our Vitamin C!

  • I use the ordinary moisturizer!! It is such a great product to use during the summer and spring, but towards the winter and fall I needed to use a stronger moisturizer.

    Invested in The Ordinary
  • One of the only brands, including Cerave, that I truly truly trust. Consistently good, affordable products without unnecessary junk like fragrance in there. I swear by the niacinamide + zinc, love the hyaluronic acid, argirelene, salicylic acid - so many good products. The folks in store are always super helpful and consultative too

  • I've used the eyelash serum according to instructions for several months and noted no change. I think the Grande Lash Serum is better quality, despite being more expensive.

  • Can't say enough about The Ordinary's Niacinamide. The product is not only effective, but it's affordable and accessible (not something you can often say about skincare or beauty goods.)

  • I don't know anything about skincare. Now I do. Was confused about skincare. Now I'm not. Best line for entry level skincare folks who don't know anything but are interested in transparency, low ingredient count, and affordability.

  • Absolutely top shelf beauty care with a not-so top shelf price. I use a bunch of The Ordinary products and for beginners, highly recommend Buffet, their face wash, and their Granactive Retinoid 2% serum. Their products are aligned to different skin types. If you answer a few questions online, they offer great advice for building your regime. The prices are great and single ingredient products help you feel confident you’re getting what you need. Love The Ordinary.

  • For skin care, I think it's a good place for someone new to get started. You can't be the price for any of the products. I'm on my 2+ bottle of the Hyaluronic Acid 2% and AHA 30%+BHA 2% Peel--they are staples. I've used the Buffet and a few others of the serums/acids as well. Again, for the cost of The Ordinary products compared to others in the market, you can't beat them!

    Feedback

    Be careful of how you layer the products. Some of the serums/acids don't mix well together, so make sure you do your research on pairing of products.

  • HYPEDDDD. I have combination skin and these products did nothing for me. I used the whole bottle and it was such a let down. Try it cause it’s cheap if you want but damn, cheap is cheap.

  • I would give this brand higher stars if possible. I have tried several of their products - The Buffet, Hyaluronic Acid 2% +B5 serum, Multi-Peptide serum for hair, Lactic Acid serum, Caffeine solution 5% and others. All are an amazing value. My favorites are the Lactic Acid (which I use at night) and The Buffet which is - as the name implies - an all around serum that I use both day and night. I didn’t really notice much from the hair serum but haven’t stayed with it so maybe that is it. This is a great company though and I look forward to continuing to explore their other products.

  • Some products are a miss, but the basics are GREAT. I love their hyalaronic and moisturizer. Their cleansers are also great!

  • Huge fan of everything from The Ordinary. From the vitamin-C to the niacinamide to the moisturizers you can't go wrong. Love their stores in NYC, very knowledgable staff who can help with any questions you might have. Men don't pay enough attention to skincare and The Ordinary is a great way to familiarize yourself with everything your skin needs.