The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Ingredient-transparent formulations
  • Clinically effective actives
  • Minimalist, fragrance-free options
  • Wide, customizable range
  • Occasional sticky textures
  • Potential irritation from actives
  • Hit-or-miss product efficacy
  • Confusing layering for beginners

The Ordinary earns strong reviews for being effective and ingredient-focused: many users report clearer, smoother, more hydrated skin from staples like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky or pill, certain actives (retinoids, vitamin C, high-percentage acids) can irritate or be too harsh, results can be hit-or-miss by product or skin type, and the range can be confusing without research.

AI summary based on Thingtesting reviews

2,506 reviews and posts

  • The ordinary changed my skin and I’ll never even try anything else now! I tried every single thing for my hormonal acne and nothing worked. I tried the ordinary and now my skin is the best it’s ever been! I tell everyone about it!

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    Not a single thing could be done better!

  • loads of serums that are so useful and actually work

  • I got to use their Lash Serum and it absolutely worked for me! The price is very affordable compared to other known brands and it works just the same. Definitely recommend if you’re looking for lash serum.

  • Some products work well and some not at all.

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    I haven't stuck to The Ordinary over the years because most products didn't really give me any noticeable results.

  • I Love The Ordinary products your money is gonna be worth it in every products of them. It makes my skin clearer and Hair stronger.

  • The ordinary is a no bullshit brand. It’s products work and they sold at an unbeatable price. The branding is simple and feels reliable. Their products are straight forward and easy to understand their purpose. I’ve tried their niacinamide, glycolic acid, hyaluronic acid, and moisturizer. I’ve seen results from all of them and I’ve re-purchased many of their product products. If you feel overwhelmed with skin care, ordinary is a brand you can trust.

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    If you’re considering this brand and you’re unsure, the price point allows you to try it without feeling guilty. I love that their products are basic ingredients with no fluff of branding like naming conventions or scents. When you’re a beginner to skin care, it can be overwhelming. Trying to figure out what your skin needs. Ordinary gives access to a full line of skin care without needing to spend hundreds of dollars to get started.

  • Using the serum it is a good product and very reasonably priced

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    Good product priced great will definitely buy again

  • Good skincare for the price. Great to start off with if you're not sure where to start with your skincare routine. The hair serum and glycolic acid toner also work very well and have enjoyed those!

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    I think the products are great for the price range, makes skincare very affordable.

  • I suffered from horrible acne throughout puberty and even in adulthood. The serums helped reduce the amount of breakouts I experienced. My favorite product is the cold pressed rose hip oil👌 I recently began using the lash serum and I’m not disappointed

  • As a skincare enthusiast, I'm always on the lookout for effective products that will improve the texture and appearance of my skin. That's why I'm thrilled to have discovered The Ordinary, a brand that has quickly become a staple in my skincare routine. One product in particular that I can't live without is The Ordinary's Hyaluronic Serum. This serum has truly transformed the look and feel of my skin. The lightweight formula absorbs quickly and leaves my skin feeling soft, hydrated, and plump. The serum is packed with hyaluronic acid, a powerful ingredient that helps to retain moisture in the skin. I've noticed a significant improvement in the overall texture and tone of my skin since incorporating this serum into my routine.

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    What I appreciate most about this serum is how versatile it is. I use it morning and night after cleansing, and it layers beautifully under my other skincare products. I've also found that it works well as a makeup primer, helping to create a smooth and flawless base. Overall, I can't recommend The Ordinary's Hyaluronic Serum enough. It's an affordable yet effective option for anyone looking to improve the hydration and overall health of their skin. I've repurchased this product multiple times and will continue to do so as long as it's available.

  • Skincare products that work amazingly well and don’t break the bank! I love the lactic acid serum, made a big difference on my aging skin.

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    Definitely worth the purchase for great skincare!

  • great for people looking for a customizable routine but I appreciate innovative formulations to give me the benefit of multiple products in one. Pro is that they're very affordable. The percentages of active ingredients are too high for my liking. The idea is interesting but wasn't for me.

  • affordable, effective skincare. i love the products and only wish i could buy it in bulk lol. the price is what steered me towards the Ordinary shelves at Ulta. some brands charge so much for retinol or hyaluronic acid it's insane. thankful for this brand and how easy it is to find.

  • I've been obsessed with The Ordinary forever. So much that at this point it's replaced all my other skincare products. I'm currently using the Squaline Cleanser, the Niacinamide Serum, Retinol, the Caffeine serum for my under eyes, and the Multi Peptide serum + Salycinic Acid mask on my bad skin days. This routine has helped me fully get rid of my imperfections, my skin's sensitivity reduced drastically and now I don't have to think much about what to put on my face every morning as I know this routine is here to stayyy

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    Honestly everything is perf. the price is okay and all. I only wish that it would say what the product can potentially be used for on the box so I don't have to google it every time

  • Love their serums!

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    Love their serums!

  • Great price for an effective product. So good for my skin 💕

    Influencer for The Ordinary
  • Tried so many brands in different price range, this one I find the best. I like their 'no-bullshit' approach and minimalistic ingredients that are actually good for skin

  • HORRIBLE the worst online experience ever snd kept getting worse. They ship horribly everything comes damaged snd then you're basically told it well not our responsibility and cust9ner service is just as nasty and as terrible as the rest of the company!

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    Terrible! Never ever would I ever recommend!!! HORRIBLE the worst online experience ever snd kept getting worse. They ship horribly everything comes damaged snd then you're basically told it well not our responsibility and cust9ner service is just as nasty and as terrible as the rest of the company! In the tags part they should also have terribly packages, nasty customer service, takes no responsibility for their errors!