What, Like It’s Hard? creates longer, stronger nails easily. This 5-in-1 treatment combines primer, color, and top coat benefits. It's clinically tested to strengthen and lengthen nails, offering a fast-drying, long-lasting manicure. Achieve increased nail strength and length after just one week of use. The light pink, semi-sheer formula is buildable, vegan, cruelty-free, and USA-made.