Sooya Seoul

Sooya Seoul crafts plant-based aromatic oils inspired by the scents of Korea's nature.

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What is Sooya Seoul?

Sooya Seoul crafts plant-based aromatic oils inspired by the scents of Korea's nature.

In their own words

SOOYA is a Seoul-based scent care brand founded by a K-beauty editor and her mother, a veteran hair designer, inspired by the sensory experience of Korean nature. We create plant-based scent oils that capture the essence of fragrance, ritual, and everyday moments.