Sani makes high-quality, thoughtfully designed clothing and accessories inspired by South Asian fashion. 

We are two sisters determined to help women everywhere channel the radiant energy rooted in South Asian fashion. My sister Ritika and I started Sani because we wanted to find South Asian clothing that felt more like us - first-generation South Asian Americans that loved comfort, silhouettes that could be taken from an Indian wedding to our everyday wardrobe, and a shopping experience that felt like shopping with a friend (instead of an Indian uncle). We started with evening wear but always with an eye to what it meant to show multiple parts of ourselves in other facets of our lives too. Now the brand includes loungewear, bomber jackets, dresses, and more on the way. We strive to be as responsible and sustainable as possible (and we’re still learning how to do it!). We value our heritage and family, and when you wear Sani, we want you to feel like a part of ours.

Niki Shamdasani

Ritika Shamdasani

Clothing

Sani reviews assert that the brand works: customers praise Sani’s loungewear and formalwear for exceptional comfort, durable silky fabrics, and thoughtful detailing, but users note limited style variety (customers request shorts and more neutral colors). The reviews help buyers who prioritize soft, versatile pieces that launder well and present polished on video calls, while those seeking broader silhouettes or expanded style options may wait.

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