Rotten makes low-sugar regular and sour gummy worms featuring real fruit and sustainable packaging. 

Built off a love of ’90s gross-out culture, Rotten serves up a fresh take on candy with a sickeningly delicious, low-sugar gummy worm that is guaranteed to #FeedYourFreak. 

Michael Fisher

Rotten

Sour

Regular

Snacks & candy

Food

Gummy Worms

Buy any 2 bags of Sour or Original Gummy Worms in-store and we'll pay you back the cost of 1 bag!

We are launching a brand new and improved Rotten 2.0! We made major upgrades to our gummy worms including: improved texture, stronger flavors, way more sour, and more flavors! Come try the new Rotten! Rolling out now to our retail partners and launching online on April 16th.


Rotten BOGO Campaign April 2024

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Loved the texture and the fact that is was candy I wouldn’t regret eating. I preferred the sour but think it could be even MORE sour. Can’t wait to see what’s next from them. 

Yum!  So glad I just purchased these gummy worms. I recommend the original flavor :) 
They have been a delicious snack throughout the day.

Honestly the best "healthier" gummies I've had. The gummy texture is there and it doesn't stick on your teeth or anything. I'd pick these up over regular gummies simply because they're less sweet (and I like that).

The sour worms are definitely "healthier" tasting and less chewy then a standard sour worm. I think if you're into clean eating and wanna do a side by side comparison and find these much cleaner, then it's totally worth it. Cause they definitely scratch the itch. 

I was able to sample a few of the worms at Rotten's recent launch party. I was lucky enough to get to beta test the worms, and let me just say the final product was a HUGE improvement! This review is going to be about the non-sour worms, as I tried a sour one during the beta test and it was way too powerful for me! The final rendition of the worms is pretty good for being a low-sugar product, though it is definitely still apparent that it is not the same as a regular gummy worm. I also really like how the packaging is completely compostable.
This brand truly excels with its branding. It gives those nostalgic gross vibes that were in a lot of products in my childhood. While I am a bigger fan of cute than gross, Rotten is doing a great job at what it's aiming for. I'm very happy to have been following this brand for a while, and I cannot wait to see what they have in store for the future!

I got to try these worms at their release party and they're great!! I think others have echoed this, but the improvements have been wonderful. The branding is spot on and they do a fantastic job keeping in line with the idea of being cool but still being good for you - unlike the traditional clean colors/branding that comes with other "good for you" brands. I'm really excited to see how Rotten continues to develop!

liquid death of gummy candy! (need I say anything else?)

Love the marketing! A+++. It's truly a whole vibe. The sour gummy worms are tasty enough to justify the price and appeal. In a saturated market (think SmartSweets, Alani Nu, TiDBiTs, etc.), these didn't exactly wow me. I would love to see if the Blue 1 can be substituted because it does make for a blue tongue. As for texture, the gelatin in this didn't make it very "gummy" so that was a little unexpected. Overall, I would love to support the brand for its ingenious marketing but feel that a 2.0 needs to be launched for the ingredient swap and texture change. Cool brand and a case study for marketing strategies! 

Love the worms!  They taste like the worms of your childhood, just less sugar.  My favorite are the sour.  The bag feels like plastic, but is totally compostable which is great.

Rotten

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