Radswan, a Black-owned beauty brand, makes high-quality wigs and hair products from synthetic hair.

The Overdue Upgrade Of The Shapeshifter Experience

Black Like Me

Freddie Harrel

Industry insiders and investors filled Thingtesting in on the brands that have caught their attention in the U.K. direct-to-consumer ecosystem.

These are the 11 U.K. direct-to-consumer brands to have on your radar

How can you be sure people are going to buy your product? By using their feedback to give them exactly what they're asking for. 

Why brands are inviting customers directly into their product development

With ready-made audiences in place, more and more influencers are cutting out the middleman to launch brands all their own. And now they have more help to get started. 

What's next for the big business of influencer-founded brands?

New haircare brands are taking on legacy giants with innovative offerings that bring the salon to you. 

These modern haircare brands are giving the $92 billion industry a makeover

As 2020 draws to a close, we have curated a list of brands that reflect the mood of this unique year.

Looking back: Brands spotted in 2020

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March. 

Week 24, 2020: Brands spotted

RadSwan

Maapilim crafts self-care essentials created with natural oils and extracts.

Maapilim

Merci Handy creates everyday cosmetics that bring color into people's lives.

Merci Handy

Odele Beauty makes clean, natural, vegan, inclusive, affordable hair and body care products.

Odele Beauty

Bread Beauty Supply makes hair care products for all different hair types.

Bread Beauty Supply

Monday makes vegan, paraben-free haircare products in 100% recyclable bottles.

Monday

Gallinée creates personal care products designed to care for your microbiome.

Gallinée

STUFF creates mens skincare products to promote true masculinity.

STUFF

Superbon makes cosmetic products with unique and simple ingredients.

Superbon

Upgrade offers a tech-enabled marketplace for custom wigs and raw human hair extensions.

RadSwan

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