I started Purple Carrot about a month ago and am really impressed so far. I have a lot of unique dietary restrictions (no eggs, dairy, or gluten but not strictly vegan) so Purple Carrot made the most sense for me since all I have to worry about is making sure I am ordering their gluten-friendly options each week. The recipes are super easy to make - you do not have to be an expert home chef by any means. It doesn't require a ton of prep work or fancy cooking methods. I love that most ingredients are already pre-measured out and you're primarily cooking with fresh produce. As somewhat of a picky eater, I can honestly say I've enjoyed every single meal I've made thus far, even when I'm eating a new-to-me ingredient or flavor.
In my eyes, there are two obvious areas for improvement for Purple Carrot: Delivery date: In my area (Austin, TX) delivery is only available on Wednesdays which is not ideal. I'd most benefit from Purple Carrot in the first half of the week (Mon-Thurs) whereas the latter half / weekend is typically when I order in or eat out. Because the food is mostly fresh produce, it does not typically last long enough to save for the following week. I'd love to see them open up earlier weekdays for delivery. Packaging: Because ingredients are pre-measured out, the brand uses a fair amount of plastic packaging per weekly delivery. I'd love to see them move toward more eco-friendly packaging even if it means bumping up the pricing a little bit.