Proudly

Proudly makes affordable baby care products designed to treat the unique skincare needs of Black and brown babies.

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What is Proudly?

Proudly makes affordable baby care products designed to treat the unique skincare needs of Black and brown babies.

In their own words

PROUDLY is an affordable baby care brand founded by Gabrielle Union & Dwyane Wade to center the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & cradle cap. Our products leverage gentle, plant-based ingredients to nourish sensitive skin, imparting long-lasting moisture.