All of Piccolina’s products are created to show children that there is no limit to what they can achieve in life because Piccolina believes that when children are encouraged to explore their curiosity, be brave and push boundaries, they unlock the potential to become heroes of tomorrow's generation. Piccolina’s mission extends beyond the enriching design of its merchandise. Its core values of social justice, equality, and inclusion are woven into every aspect of its business - from its diverse, all-female team and the sourcing of its products by female-owned manufacturers to the contribution of 1% of the company’s revenue to its non-profit partners working on the ground to educate and empower society's most vulnerable children.