PERSEVE makes clean haircare products that restore, repair, and protect hair.

Meet PERSEVE.

A clean and cruelty-free haircare brand creating affordable yet ULTRA luxurious salon-quality formulas. Founded by pro-hairstylist, Hyeri, and her daughter, Olivia. Partnering with leading chemists in South Korea, we collaborated with leading chemists in South Korea to create our proprietary formulas to be high-performance while free of toxic ingredients. 

Our brand’s mission is to create prestige salon quality experiences with innovation and price-inclusivity at the core. 

#AAPIWomenOwned

Olivia Bae

About PERSEVE