PERSEVE
PERSEVE makes clean haircare products that restore, repair, and protect hair.
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persevehair.com
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What is PERSEVE?
PERSEVE makes clean haircare products that restore, repair, and protect hair.
In their own words
Meet PERSEVE. A clean and cruelty-free haircare brand creating affordable yet ULTRA luxurious salon-quality formulas. Founded by pro-hairstylist, Hyeri, and her daughter, Olivia. Partnering with leading chemists in South Korea, we collaborated with leading chemists in South Korea to create our proprietary formulas to be high-performance while free of toxic ingredients. Our brand’s mission is to create prestige salon quality experiences with innovation and price-inclusivity at the core. #AAPIWomenOwned
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Headquarters
West Berlin, United States
Founded
June 2022Launched
June 2022Founders
Olivia Bae
Hyeri Sung
Brand initiatives
Our brand is clean + cruelty-free. Free of the leading toxic ingredients found in hair care.