3.8
84% of reviewers would recommend to a friend
Not Your Mother's
3.8 • 44 Reviews
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3.8
84% of reviewers would recommend to a friend
Not Your Mother’s earns mixed-but-positive reviews: its Curl Talk creams, gels, and conditioners define curls, tame frizz, and feel lightweight for many, while Plump for Joy and Clean Freak dry shampoos refresh without overpowering scent. Reviews also flag drawbacks—some dry shampoos leave residue or feel thick, certain products cause crunch or heaviness, fragrances can irritate, and results vary by curl pattern, with a few reporting scalp sensitivity to Naturals leave-ins.
AI summary based on Thingtesting reviews
5mo ago
I’ve been using the Not Your Mothers Protecting Beat the Heat spray for years now and I love it! It has such a great smell and has always worked amazing for me. Definitely helps protect against my heating tools.

I like this curl cream a lot! My hair is pretty thin so it helps that this cream is pretty lightweight. Sometimes I do feel like this cream can make my curls a little crunchy or clumped though so you have to be careful not to use too much and disperse it well.

The product I love best from Not Your Mother's is their dry shampoo. It leaves my hair feeling clean and has several options available, from texturizing to bodybuilding. It also doesn't have an overpowering chemical scent, which I appreciate.

10mo ago
My hair is curly, dry and graying. I try to only wash it every 2nd day. Not Your Mother’s texturizing Beach Babe dry shampoo helps me keep it fresh on that 2nd day and also lifts slightly. I do enjoy its toasted coconut scent and it doesn’t make my scalp itch.

6mo ago
Although my curls look amazing after using most of their products, I'm not a big fan of their strong perfume scents. I have sensitive skin so sometimes I break out when I use these products and their hair gel makes my scalp feel itchy. Right now I am using their Curl Talk Cream because I just couldn't get over how amazing their curling products make my curls look. Sadly, their fragrance free Curl Talk Cream doesn't have any protein in it so that's why I didn't choose that version (I don't want to use multiple different products, I want an all-in-one kind of product!)


8mo ago
I love this brands plump for joy dry shampoo! It smells so good and I apply accordingly to my scalp before I go to bed when I don’t have time to take a shower and then next day I wake up and rub it into my scalp and it looks great! 10/10 product!

10mo ago
I have always had naturally curly hair but I never really knew how to style it until just a little bit ago. Not your mothers has really helped me find a good routine that works with my hair!

8mo ago
Not Your Mother's is a great affordable option compared to many other curly hair products on the market. Personally, the gel is my absolute favorite product from them all and holds my hair really well. The conditioner is really hydrating and soothing which is great, but I have used other conditioners which do a better job of hydrating. Lastly, the mousse is my least favorite product from the three I've tried. It makes my hair super oily and heavy, instead of a voluminous and fluffy look. However, I've seen people with satisfied comments about the mousse so I guess it depends on curl pattern and health.

I bought the Curl Talk line as someone who was newly doing the curly hair routine and I found it to be great! It helped with my curl definition and prevented my hair from frizzing too much. A great value!

I bought a few of these products for my niece’s curly hair. Overall I liked the scent but it didn’t work the best for her hair. The price is decent and this brand is readily available. I wouldn’t purchase again.

Beach babe - I have wavy to curly hair. This spray is great, it makes my hair curly. It smells good. I use this on my dry hair to style my hair or revive my curls. The spray bottle is nice too, it comes out perfectly, spraying the hair equally. It holds shape all day long. All eyes on me - I really like this leave-in spray. It detangles, helps restore dry hair, control frizz, moisturize, add shine, help prevent split ends, nourish, create silkiness, soften and have heat protection. It's made for all hair types. I love the smell, it's a light berry vanilla scent. I use this on my medium long thick wavy hair after showering. It helped a little with the detangling. Once my hair air dried it looked less frizzy and softer and the waves were more defined and curlier. I didn't like the way the spray came out of the bottle so I poured it into an empty not your mother's spray bottle with a different handle. Way to grow - I use this as my leave-in conditioner after showering. It helps with the frizz and helps define my curls. It leaves my hair feeling soft, not crispy.



1y ago
I rarely use dry shampoo but I have come to rely on this Not Your Mothers Plump for Joy Dry Shampoo. I love that the scent is not too overpowering. It does a great job making my hair look fresh and soaking up oils.

I think hair care is really personal, and so dependent on curl pattern/texture & environment. When I find something that works, I typically stick with it. This is my favorite hair line, specifically the curl defining conditioner and the hi-moisture curl talk whipped cream. When I use religiously in tandem, they completely change my curl pattern for the better. My wavy curls become more tightly wound, and I get so much more definition throughout my hair. Huge fan!

I love the medium strength mousse. It works really well to keep my hair from being frizzy. I just apply it to my damp curly hair and it holds my hair together, without a sticky or crunchy feeling!

I’ve only used one of their products-the beach spray and it is EVERYTHING. It’s called Beach Babe. It is like taking a dip in the ocean, scrunching your hair with your hands, and then letting it dry in the sun. It smells good and is crazy-affordable. I use it on my dry hair the last day before I was it just to give it a kick. FYI-I do have naturally curly hair, but not the good kind!

i use the dry shampoo unscented in the white & green bottle... i have used several different shampoo combinations, tho i keep the dry shampoo on hand to dirty up my super fine thin blonde hair after shampoo day & daily to give a little texture to it. it's good. it's under 10$ so it's not a super sophisticated product, i like it for having on hand and it's a good product.
I use this brand a lot and have been for years. I like the volumizing products because it have fine hair. The dry shampoos are amazing!!!! Those are my go-to’s and I like the prices for
I love the variety in their product line, and I know friends with really curly hair who swear by their curl-focused products. My hair is pretty low-maintenance and doesn't need much by way of specialized products for curls, color treatment, breakage, etc. I like NYM, but it's done nothing special for my hair personally.
Lovely fragrant
2y ago
Have used their dry shampoo and it’s a good price point but it left my hair feeling really producty and I could never fully get the white dusty look off.