In their own words

In 1942 when the members of a small collective farming community in Israel’s Hula Valley began making shoes in a one-room workshop on Kibbutz Naot Mordechai, the idea that years later their shoes would be worn around the world was unimaginable. What started as the simple notion that one is most beautiful when one is comfortable, has not only evolved Naot into a worldwide brand, but a way of life.