In 2020, inflatable pools became one of the most in-demand and instagrammable home items in the country and it is undeniable that Minnidip set the stage for this trend as the most "coveted" inflatable pool in the market—with the name "Minnidip" even becoming synonymous for any modern kiddie pool. Although faced with Covid-related supply-chain challenges that she would overcome, 2020 proved inflatable pools to be one of the most popular products on the market and Minnidip’s sales surged with releases and restocks consistently sold out within minutes—including an increase of 3700% in revenue from the highest sales day of 2019 to highest sales in 2020.
In addition to the signature pools, Minnidip now offers a full line of celebration-lifestyle products including floats, beach balls, dog pools, backyard games, balloon garlands, inflatable coolers, pool sandals, and DiPP!T inflatable ball pits to bring minnidipping fun inside!
Since its inception, Minnidip has grown by leaps and bounds year over year. What started as a side-hustle is now a multi-million dollar business. Celeb fans include Kourtney Kardashian, Khloe Kardashian, Kylie Jenner, Jessica Alba, Busy Phillips, and Tia Mowry.