Mid-Day Squares reviews and discussion

Loved the cookie dough flavor, just wish it had more protein or was more functional. Felt more like a dessert than something health related. Not a fan of the trend of brands health-washing desserts by adding things like "natural energy", "brain fuel" or "but it has protein."

I love these so much! Prefacing that I’m a super picky eater and have never met a protein bar that I enjoyed until I tried Midday Squares. The peanut butter and cookie dough are my FAVOURITE but every flavour is great. I didn’t find them chalky or too dry like most healthier alternative bars. They’re pretty expensive and I don’t love that they removed the option to buy packages of two, but do love that they’ve started selling 12 packs of assorted flavours. Definitely worth a try if you’re looking for a functional treat!

I love the cookie dough flavor I get in Target's refrigerated section! The size is perfect for a light and tasty snack that satisfies my sweet cravings. I don't feel guilty about eating these because the calories and nutrition are reasonable—and there is 6g of protein. I was hesitant to try a refrigerated snack, but the chilled aspect adds to the good experience of the snack AND it can remain outside the fridge for up to 5 days. One odd callout, is the packaging has so much text on it, it was almost tricky to understand what the brand and flavor was, but I see that they have re-done the packaging and hopefully it's more clear.

Super chalky texture and very difficult to eat when they come out of the fridge. I would not purchase this product again.

I was really excited to try this brand based on their marketing (videos) and their positioning (trying to take on Hershey). I kind of knew it was a "healthier" option but not really - that was my ignorance. But I did not like the taste at all or the texture.

Espresso bites

INCREDIBLE - my favorite flavor is peanut butta with chocolate but cookies & cream is slowly creeping up to number 1. Really tasty and definitely recommend!

Mid day squares are pretty good. While advertised and compared to chocolate bars, they are definitely more similar to protein bars. They taste rather healthy and work great as a nutritious protein bar, but wouldn’t substitute for a chocolate bar any day.

These are soooo good. I honestly cannot believe the healthy ingredient list. I’ve tasted the fudge + almond crunch. Fudge is my favourite so far.

My experience with Mid-day Squares was so so. I love the concept of a functional dessert and enjoy trying new products in this space. To me, it definitely tasted "healthy" more than it tasted like a dessert. My favorite flavor was the peanut butter.

I can't speak to any of the nutritional benefits of these but they taste pretty good!

The peanut butter flavor is good (although kind of dense and can't eat the whole thing in one sitting), but the other flavors just don't do it for me. I'd rather have any other chocolate.

Love love LOVE Mid-Day Squares!!! They are so indulgent while still being good for you! The fudge flavor is the best in my opinion, especially if you are craving chocolate. My only critique is that they're hard to find in stores.

These are my new fave treat.

Pretty yummy, but I don't like that there are two bars in each package when one serving. is 1x bar. It's a little misleading!

Nice threat to have in the fridge for my sweet tooth (you're starting to know that about me, right!?). They go bad pretty quickly though when you open the package, so better eat them all ;) I like that they are available in multiple healthy grocery or even gym. They taste great (I only tried the classic crunch brownie - red packaging).

Mixed feelings about the product. I find the brand does a good job conveying functionality and fun. It's loud and sophisticated at the same time which helps it stand out on the shelves. I had both the chocolate and the peanut butter and in both cases, I found both the taste and mouthfeel to be overwhelming. The chocolate and peanut butter flavours quickly dissipate and transition into something more bland. Hard to describe but no doubt one or more of their ingredients overpowers the original flavours. The squares also share a sort of chewy/paste-like mouthfeel that I find ok. I would rather trade this for something more firm like other chocolate bars have. Maybe this is a trade-off required to keep the special ingredients list.

I love these as a mid-day (ha) pick me up when I want a boost of protein along with something sweet. The branding is on point as well, and I don't find it to be an issue that these are kept in the fridge since I usually have them while working from home. I also love that the fridge keeps the nice texture intact - who wants a melty snack?! PB and Almond Crunch are my favs. I found the fudge to be far too chocolatey for my taste. Also a bit on the pricer side, but all protein bars are these days and the ingredients are worth it.

Ok in terms of branding and media, they're on top of it. Super cool of them to vlog their days and show their chocolate-making lives. Personally not a fan of the amount of cursing they do but that's authentic to them and they won't change that. I tried all 3 flavors at Sprouts. Almond was my fav followed by pb and then fudge. Surprisingly really tasty and dope packaging. Keeping it in the fridge wasn't really an issue as other have said.

Delicious but melts easily so you have to be cautious to keep near a fridge