Looshi makes sustainably sourced natural incense brand inspired by lush Indian aromas

About Looshi

Looshi is a small, women-founded brand born from a passion for mindful living and aromatic traditions.

Our Story

Rooted in a family tradition of incense-making since 1972, Looshi was born in Boston but inspired by memories of Bangalore. I grew up experiencing how the sweet, earthy scent of sandalwood could create a sense of peace that lingered throughout the day.

When life took me to Boston, I discovered that incense was more than just a prayer ritual—it was a powerful tool for self-connection and balance in our fast-paced world. This insight sparked the creation of Looshi.

Our Mission

We believe that incense is more than just a scent—it's a ritual, a mindset, and a pathway to intention. Our mission is to create products that nourish the soul, broaden the imagination, and help you discover your joy.

Our Craft

We blend intentional aromatherapy with traditional craftsmanship. Each of our aromas is thoughtfully designed to evoke specific moods and intentions, from calming your mind to boosting creativity. What sets us apart is our commitment to quality and tradition: every stick of Looshi incense is hand-rolled by skilled women artisans (not dipped). This time-honored technique ensures a pure, clean burn and a more authentic aromatic experience.

Join us in this aromatic journey of self-discovery and mindfulness.

Let’s inhabit fully.

Richa Nagendra

Candles

Looshi

Vivacity incense

Calm Incense

Clarify Incense

Euphoria Incense

Create Incense

Beauty

Fragrances

Allure Incense Sticks 20 sticks

Intention Incense Sticks