Living Proof Perfect hair Day Shampoo deeply hydrates for softer, shinier hair. This silicone-free, sulfate-free formula gently cleanses dull, dry hair, providing 72-hour hydration and lasting shine without weighing it down. It leaves hair more manageable, helps keep it cleaner longer, and offers repair and protection. The shampoo is safe for color and chemically treated hair, promoting overall hair health with each wash.