Lagatta makes activewear such as leggings and workout tops for women over 40 that offer support, coverage, and freedom.

For the women growing bolder. We champion the active, bold and vibrant lives of the modern middle-aged people of today — and tomorrow.

Bundle a top + legging and save 15% (No Code Necessary)

Stephanie Reynders

Millions of dollars of venture capital funding has poured into direct-to-consumer brands – but not all businesses need it to take off.

No VC, no problem: How bootstrapped brands grow on their own 

Consumers 40 and up don’t always see themselves reflected in the world of modern brands. Now that’s changing.

Building for boomers? These brands are looking beyond Gen Z and millennials

This week, we've come across a gifting service that's promoting black-owned businesses, an apparel brand for women who weight lift, and a collection of photoshoot props that double as home decor items.

Week 42, 2020: Brands spotted

Lagatta

Wolven creates athletic clothing and swimwear that is environmentally friendly.

Wolven

Bandier makes luxury fashion fitness apparel and seeks to reinvent the way women shop for activewear.

Bandier

Birddogs makes pants and shorts for men that have built-in underwear, including products like gym shorts, bathing suits, and khakis.

Birddogs

Fabletics makes high-quality athletic wear and accessories for men and women designed with fit and style in mind.

Fabletics

Undershower makes gentle cleansers specially designed to wash underwear and swimwear while in the shower.

Undershower

Organic Basics designs comfortable men and women's clothing made from sustainable materials.

Organic Basics

UNNA makes activewear for all levels of activity using recycled and organic materials. 

UNNA

Apollo Scrubs makes comfortable and protective scrubs for all medical workers.  

Apollo Scrubs

PANGAIA creates plant-based activewear with a focus on sustainable clothing and materials.

PANGAIA

Hedoine crafts sustainable tights, leggings, knee-highs, and socks in an effort to elevate modern femininity.

Hedoine

Olivers makes premium athletic wear from high-quality fabrics.

Olivers

Rec Room creates comfortable athleisure clothing to promote confidence in activities.

Lagatta

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