KARMICARE creates oral care featuring nootropics blended with herbs and essential oils to fight hypersensitivity.

“I wanted to create connections on multiple levels.”

After being introduced to entrepreneurship during his dual joint venture at MIT & Harvard business school, Victor started to think about building a brand that could improve people's minds and lives. In a world saturated with digital solutions, he decided to explore how physical products could create tangible connections. 

A series of pivotal moments and sleepless nights in his life led Victor to focus on his relationship with self-care. He began to research the effects of products in his daily routine, identifying toxic ingredients that interfered with his natural rhythms and overall well-being. When he discovered the harmful effects of his toothpaste, particularly the link between fluoride and disrupted sleep cycles, he set out to develop something better. 

KARMICARE is the culmination of Victor’s personal and professional journey. The Belgian brand’s primary launch includes a non-toxic, non-inflammatory toothpaste set formulated to support your body’s natural waking and sleeping rhythms. All KARMICARE oral health products are made with high-quality, nootropic ingredients and have been crafted by certified chemists to ensure long-term efficacy. 

Victor believes that you receive what you put out into the world, hence the inclusion of karma in his brand. He sees the moments in front of the mirror at the beginning and end of the day as opportunities for inner reflection, and he wants to create products to support that experience.

While they’re starting with toothpaste, the brand has goals of one day leveraging their profits to increase community access to healthcare. By incorporating KARMICARE into your daily routine, you’re adopting a sustainable and holistic approach to your health.

Victor Popov

Personal Care

KARMICARE

Oral Care

This Micare drying rack offers a blend of form and function. It provides ample space for drying clothes while adding a touch of minimalist aesthetic to the laundry area. The drying rack's foldable design allows for easy storage when not in use, making it ideal for smaller spaces. Its sturdy construction ensures stability and longevity, providing a reliable solution for air-drying garments.

Drying Rack

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