joe'y offers a coffee alternative using a blend of superfoods, adaptogens, and full-spectrum mushrooms to provide focused energy.

Founded in 2022 and based in New York, joe'y was created by us (Amanda & Brendan), two ex-coffee lovers, after we were told we had to quit coffee for our health. Turns out drinking a ton of coffee isn't great for you when you both have heart conditions...

Even though we had to call it quits with coffee, we weren't ready to give up our favorite morning routine. So, we rolled up our sleeves and did something about it.  It took us 1 year, 2 cities, 3 kitchens, & 100s of tries, but eventually joe’y was born. 

What is joe'y? We like to consider it your updated cup of joe... without the coffee beans. It's the perfect combination of flavor and function, combining high-grade superfoods, adaptogens, & full-spectrum mushrooms to provide a delicious boost of focused energy with 1/5 the caffeine in a coffee. Plus, it tastes deliciously smooth, rich, and roasted to perfection. Think of it as the next generation of your morning routine.

Brendan Smith

Amanda Fields

joe'y

Coffee

Drink

The taste of this coffee is GREAT! I noticed that I don't have issues with my stomach while drinking it. The only issue I have is that you stopped listing the ingredients on the new packaging, other than that I'll continue to buy it.

I am an avid coffee drinker and consistent with my brands. I decided to try something different,  healthier, and wow the flavor ( although not coffee flavor at all) very pleasant and delicious. I could replace my three cups a day of coffee with this flavor for sure. It might take a little weaning off my day-to-day coffee but I am up for the challenge. Great product! 

I'd love for joe'y to offer an option with more servings included! It'd really help on days I'm doubling up.

As someone who's coffee consumption habits spawn from desired increase in productivity (despite the taste), I've always been skeptical of products that contain lower amounts of caffeine yet promise the same energy.

Not only did Joe'y provide me with MORE energy than my typical Starbucks order, but the effects lasted considerably longer as well. I'm taking less trips to the coffee maker, spending far less than I normally would on coffee, and enjoying a drink whose taste is night and day to my old go-to.

I realistically can't see myself going back.

Hope the vendor will consider a larger bag with more servings.

As an ex-coffee drinker, I found my morning tea drink was just so-so.  It wasn't as robust like my coffee had been.  Along came joe'y and I couldn't be more happy!!  The descriptors on the bag are exactly right -- smooth, rich, roasted.  joe'y has a really nice flavor on its own, but when I started adding oatmilk creamer (vanilla) to it, the taste was elevated to a whole other level!  I'm energized and focused without the usual jitters I had with coffee and tea.  Drinking joe'y every morning is something I look forward to.  Also enjoy a cup of joe'y in the afternoon if I need a pick me up (or a comforting drink besides water!).   Fan for life!!!!

joe'y

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