In their own words

We make laundry soap, from coconut soap flakes. Our coconut flakes don’t contain carcinogens like 1,4-Dioxane because we don’t use ethoxylated detergents, we use soap. In third-party testing our soap was shown to work better than natural and biobased laundry products on the market. We avoid harsh vibes and harsh chemicals, and we try to make decisions that have as little impact on the planet as possible (like not shipping unnecessary water) while doing exactly what you expect from your laundry detergent – cleaning your clothes.