In their own words

Hobie Surf Shop is a pioneering surf and lifestyle retail brand founded in 1954, known as Southern California’s first surf shop. The brand offers surfboards, apparel, accessories, and ocean-sport gear, blending craftsmanship, innovation, and community-driven values. With a legacy built by founder Hobie Alter, it continues to promote a clean, ocean-oriented lifestyle while serving as a hub for surf culture and connection.