4.6
91% of reviewers would recommend to a friend
Hismile
4.6 • 2,252 Reviews
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4.6
91% of reviewers would recommend to a friend
4.6
Reviews on Hismile’s website have a higher average rating compared to reviews on Thingtesting.
Hismile earns praise in reviews for making brushing enjoyable with vividly flavored, fluoride toothpastes like Wonka Chocolate, Blue Raspberry, and Peach Iced Tea that still leave mouths feeling clean, and for gentle PAP+ whitening options that reduce sensitivity for many. However, reviews also flag slow or missing shipments, inconsistent customer service, and mixed results from V34/purple color correctors and some whitening products, plus occasional dislikes of certain flavors or a minty aftertaste.
AI summary based on Thingtesting reviews
2y ago
I’ve loved the flavors so far. My favorite is peach ice tea and pistachio. I’m in love with all the flavors and I’ve gotten only 8 so far. I can’t wait to try more. If you hate the flavor of regular toothpaste you should try these guys for sure! Absolutely amazing!

2y ago
Love the flavour toothpastes I've brought everyone but had to buy 2 everytume as my daughter loves them too even my grandson uses every flavour wen doing his teeth one after the other lol love them all also use the colour corrector only problem I have is which one I want to use every morning might have to start doing what my grandson does and use them all one after the other x




2y ago
Have used this brand for quite a while now, the colour correcting serum is amazing! My children are obsessed with the flavoured toothpastes and we have grown quite the collection. Would 100% recommend buying to anyone.

2y ago
I’ve ordered from Hismile twice now. I’ve tried several of the toothpaste flavors - Wonka Chocolate, Vanilla, Cotton Candy, Grape Bubblegum and Coconut Whip. If you haven’t tried them yet, you HAVE TO! They are all AMAZING! My personal favorite is the Wonka Chocolate. They don’t just taste good, they’re good for your teeth. They’re all sugar free and have fluoride in them. Get some now — your teeth and your taste buds will thank you! I’ve also tried the V34 Color Corrector and the Pap+ Whitening Powder. The V34 is cool for short term whitening results. The Pap+ powder makes my teeth feel more clean than they’ve ever felt. I highly recommend both of these products as well.


2y ago
I’ve purchased this brand in a major chain store previously to try and it’s the only toothpaste brand I can get my very picky and texture sensitive child to use. Everyone else that uses it in our house loves it. Since purchasing flavors twice from in store I’ve since placed two additional orders from the website to try flavors the store doesn’t have. Shipping is a little slow but that’s just because it’s coming to me from a long way and I’m just horribly impatient lol. They ship out very quickly. I will continue to purchase flavors and refills through the website. My favorite so far is the banana but I also really love the coconut one!

2y ago
I started with Wonka. I now have almost all of them! I wish I just bought all at once and saved £20 on shipping all orders.. They are amazing! If you are like me, don’t like strong mint taste and ended up using kids toothpastes, or have kids who brush teeth ten seconds whatever you say, well look no further! Favourites: Mango like sweet smoothie or mango yoghurt Red velvet was bit sceptical first time but love it now it taste bit like cake batter Chocolate just tastes like chocolate! Bubblegum grape is very nice. Cotton candy taste like caramel kinda but it has a tickle to it. Vanilla one tastes like nice freshly made custard. Peach tea has minty hint but tastes lovely and peachy Coconut don’t expect Raffaello taste as it also has minty taste to it but it is subtle. Hazelnut and pistachio ore nutty and creamy Popcorn! Wish it came in big ones! Latte is lovely and chocolate chupa chups is also great bit like chocolate cupcake. Gummy bear tastes like Haribos, yumm! Not to keen on strawberry it is nice but nothing different, perhaps because I used strawberry kids toothpaste for tears so doesn’t excite me as much. Cola is to lemony in my view Banana is just artificial and not so nice. Cinnamon Bun I love cinnamon, love it, but this is the only one I used twice and thought nah, it is… spicy, I love spicy cinnamon jelly belly beans but this one I was imagining would be like a cinnamon sweet bun, disappointing. Will be trying watermelon and butter (fir mum as she loves butter! lol) at some point. Would love a ginger bread or a carrot cake flavour, please make one!🤩

2y ago
*EDIT* Before writing this review, Hismile contacted me offering me a discount code for 50% in exchange for writing a positive review. After writing this review I contacted them trying to claim this offer but had no response. I’ve made attempts to contract them multiple times since but have had no reply. Although the product itself is great, the customer service is awful and for brand as big as themselves it’s shaming. I was skeptical of Hismile at first, seeing it all over my social media but there’s a reason they’re trending so much at the moment. I opted for the Pistachio Papi and Peach Iced tea toothpastes and was honestly so shocked about how good they taste, the flavours of each of the toothpastes are spot on. They make brushing your teeth a much more enjoyable experience, they’re so flavourful and they leave and feeling of freshness in your mouth.

2y ago
This tooth paste is a god send for us as a whole family . My children love playing the game of what flavour did we use . You’ve changed my asd sons live as he used to hate brushing his teeth !! The chupa chup toothpastes are amazing it’s like brushing my teeth with candy haha

2y ago
Hismile has been my favorite lately! I have the grape, watermelon, blue raspberry, mango sorbet, and cotton candy as well as the pink electric toothbrush and pap+ whitening powder! I genuinely love them all and I will be buying more in the future! I am a hygiene assistant and I recommend Hismile to all my patient who don’t like mint flavored toothpaste like I do! Highly recommend!

2y ago
I was having a really hard time finding a toothpaste that my young son would use. We've tried so many different brands. I saw an ad for Hismile on a streaming service and I checked out the site. The flavors were quite interesting and I didn't think they would taste as good as they sounded. I asked my son(6yr) which flavor he would like. He chose Cherry. I chose some sample packs as well. Grape and watermelon I believe. We tried the cherry together and my son was so excited and I don't think he expected it to actually taste good. I was surprised myself. I'm not a big cherry fan and I thought for sure this would taste like some minty cherry flavor like most others are but no. This stuff is delicious and it does the job. My son asked if he could brush his teeth again. I told him he could brush his teeth again in the morning and it was the first thing he asked for when he woke up. At some point he tried the watermelon and really liked that one so I had to buy the full size option. I also bought like 7 of the samples they offered for some of the other unique flavors. I'm excited for Hazelnut and pickle(don't judge). This stuff has changed our lives. My child looks forward to brushing his teeth all the time and it's made our lives easier. I've already recommended this toothpaste to several others. I will continue to recommended. Side note: shipping is slightly slow but totally worth the wait. We received free gifts with each purchase. Tooth stickers the first time(I probably wouldn't buy these) and whitening powder the 2nd time which I have yet to try. Thank you Hismile!

2y ago
I really enjoyed and see a great effect on my teeth. The toothpaste flavors are quite yummy and I love every product I've purchased. I'm very happy with the results. I will definitely be having my husband try them too. Thank you for a gran product.

2y ago
i love my hismile toothpaste! i have just finished my second cotton candy one which lasted me a while. i also love the watermelon one as the flavour is so good and still leaves you with a refreshing taste in your mouth after you finish brushing unlike other flavoured toothpastes i’ve tried.

2y ago
I LOVE the flavors and it came very fast! I have a hard time brushing my teeth and getting to wake up and choose what FLAVOR of toothpaste to use really motivates me! 10/10 would recommend.

2y ago
I LOVE HiSmile products! They make my breath and teeth feel super clean and also makes brushing my teeth a fun and tasty experience! It also has got my little siblings way more interested in brushing their teeth. I have the Mango Sorbet toothpaste and the Purple Color Corrector, they both are amazing. I also have about 5 other toothpastes currently on the way and I am so excited about it!!


2y ago
I've been using HiSmile for the past 12 months picking up new products as they come along and I've had a positive experience the whole way through. My dental routine has always been a bit hindered by my general dislike for the mint and then inability to eat certain foods after. With HiSmile it was a fresh start and ability to try new flavours that made dental upkeep more enjoyable. I've now accumulated a lot of the flavours including the electric toothbrush for my partner and I, we both love the product and are glad we switched!


2y ago
I’ve ordered from Hismile multiple times and I’ve genuinely loved almost all of the flavours of toothpaste they offer. They are really accurate to their name, my current favourites being Vanilla and Chocolate. Their individual sachets are a great way to see what flavours you like before buying the full tube. Honestly really recommend the company, great products and very fast shipping times to UK as well!

2y ago
I tried the vanilla toothpaste which I absolutely loved! I also tried the purple serum but I saw absolutely no effect and was highly disappointed in it. I recently bought the cotton candy toothpaste, which is ok taste wise, and the electric toothbrush which works great, but it was really hard to justify the price. I have bought several toothpastes as gifts and recently bought the watermelon which my boyfriend really likes.

2y ago
The toothpaste is AMAZING! And they have endless deals on bundles. You also get a free gift in almost every order. 10/10 super recommend Hismile. The V34 actually works. And the strawberry and blue raspberry flavors are DELICIOUS.

2y ago
I have ordered over 12 different toothpaste flavors from them, all just as fantastic as the next. I will never go with boring toothpaste again. I am hooked :)

2y ago
Hismile may be my favorite brand overall. Their whitening products are great but their toothpastes have been a complete game-changer! Me and my family now LOVE brushing our teeth! It's a total treat! Some flavors I like better than others, but they are all good! I would take ANY of their flavors over standard mint or cinnamon toothpaste. I would 1000% recommend Hismile to any and every one. Their ads are so much fun and we love trying all their new products. Thank you, Hismile! ❤️
