4.6
91% of reviewers would recommend to a friend
Hismile
4.6 • 2,252 Reviews
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4.6
91% of reviewers would recommend to a friend
4.6
Reviews on Hismile’s website have a higher average rating compared to reviews on Thingtesting.
Hismile earns praise in reviews for making brushing enjoyable with vividly flavored, fluoride toothpastes like Wonka Chocolate, Blue Raspberry, and Peach Iced Tea that still leave mouths feeling clean, and for gentle PAP+ whitening options that reduce sensitivity for many. However, reviews also flag slow or missing shipments, inconsistent customer service, and mixed results from V34/purple color correctors and some whitening products, plus occasional dislikes of certain flavors or a minty aftertaste.
AI summary based on Thingtesting reviews
2y ago
Absolutely amazing marketing, love all their toothpaste flavors and just a great brand, also shipping from Australia to America took no time!

2y ago
I love this toothpaste it's dope I got the grape bubble gum, Wonka, cinnamon donut, and watermelon and so far they are amazing. The chocolate is like chocolate syrup as toothpaste and its great. The only thing disappointing was I got a mystery flavor packet and it was the Wonka flavor that I had already ordered and was really looking forward to getting to try another kind like the blue razz or any other flavor I didn't already buy

2y ago
The mango took some getting used to, the strawberry is delightful, and the new Wonka chocolate toothpaste is pretty amazing, though it was really strange to brush brown goo on my teeth LOL!! I am happy with this product. I wanted to get away from the traditional brands like Crest ever since I found out they're not actually great for our teeth. HiSmile is refreshing and keeps my teeth feeling cleaner longer.

2y ago
After using this product for a few weeks, I genuinely can see some results. My teeth weren’t shocking to begin with, but needed some TLC. With Hismile I found it easy to use with fast results. Also love the novelty of the flavours, thought it would be weird not having mint, but you do somehow get a fresh feeling despite using something like grape. The purple serum is great, has immediate effect, just be careful not to stain your lips with it!




2y ago
I was really surprised when I tried the tooth paste .I tought the watermelon is the best but when I tried the mango sorbet OMG I just didn't know how to not swallow it because I wanted to eat all. it was soo nice flavour. The thoot brush is brilliant. So smooth and soft Just what I needed. And it cleaned my theet better than other brands. The v34 it makes my theet so nice white which was never before. I am just really impressed and I can just recommend these products for everyone.

2y ago
We own almost every flavor from this brand all are amazing! Our -favorites- include the watermelon, coconut, and new chocolate flavor. But we’ve loved each and every one! Names describe the flavors well. Calendars are set for the release of the new cotton candy flavor! I love the design of the bottles… the pump form makes it super convenient and mess free. And even better they last for months!


2y ago
I kept seeing hismile and there toothpaste on my Facebook and they had a sale so i thought to try it and it is amazing . I do wish there was a closer factory shipping for America because the shipping is a little long but it is worth it . Just made my second order for the purple serum just wanting on it :) . Love the mint flavor and can’t wait to try more ! 10/10

2y ago
As someone who hates the taste of mint, Hismile’s flavoured toothpaste has changed my life! I’m on a mission to try every flavour and so far I’ve loved them all. The design is lovely and they last for quite a while. Could not recommend these toothpastes enough!

2y ago
So far we have placed 2 orders. 1 with 2 bundles of toothpaste and glostik and 1 with a bundle of toothpaste and v34 colour corrector serum. 1st order: we ordered peach iced tea toothpaste and mint toothpaste. Unfortunately we didnt try the mint one as we decided to send one of the bundles back as the glostiks were just a sticky chrome lipgloss that you put on your teeth. It was awful and a total waste of money. The returns process itself was an absolute joke as well and took well over a month in total for this to be completed and the order refunded! However the peach iced tea toothpaste was a winner with my stepson who absolutely hates brushing his teeth. He has not argued about brushing his teeth ever since and will brush them daily. The taste of the peach iced tea toothpaste is just as it is described but with a twist of mint which is really strange but still gives that refreshing feeling to your mouth after you brush your teeth. Highly recommend that flavor if you like peach. 2nd order: we then ordered a bundle with mango sorbet toothpaste and the v34 colour corrector serum. Again my stepson absolutely loves the mango sorbet toothpaste, although he has said it's not as nice as the peach iced tea and wouldn't use this flavor again! He has said that it tastes like mangoes but not mango sorbet! V34 colour corrector serum was missing from our parcel but was sent out about a week later. Tbh, its the biggest scam I have ever seen on the internet! When you use the serum it does exactly what all the adverts and videos say it does as long as you have it still have it on your teeth! As soon as you wash it off of your teeth your teeth go back to the same color they were originally and the only difference is that it takes the shine off your teeth! Honestly biggest waste of money ever! I have included photos of before, during and after the v34. The only time the teeth look white is when the purple serum is actually on them!! Don't be like us and full for all this scam videos of this online! Customer services absolutely shocking for hismile! When you email or complete a contact us form it takes them a long time to reply! It does warn you that it would be approximately five to seven working days but I don't understand how or why it needs to be that long especially when your contacting them to say that a product you've ordered and paid for has not arrived. We will order the toothpaste again although to be honest I've seen it available in local shops so we may just go to those instead of ordering directly through hismile in the future! At least that way if I want to return an item for any reason it will be returned in a timely manner without having to wait well over a month for the return to be finalised. The toothpaste itself would have probably got a 4 star but they're glow stick and the v34 just being absolute scam is why we have given you an overall score of two and that is being generous!

2y ago
I have always have yellowed teeth. I drink a lot of coffee, soda, and energy drinks, so keeping my teeth looking white has always been a battle. Since I started using HiSmile, I have seen a DRASTIC difference in the color of my teeth. I am thoroughly impressed.

2y ago
I first bought a hismile toothpaste at Boots and fell in love with it. Since then I've gone to the official site twice to purchase more products and again not only are the new flavours I got amazing, the shippping is also very fast!

3y ago
Had seen it so many times online and wasn’t to sure about the flavours of toothpaste but I took the plunge and ordered a few items which included the wonky chocolate and was actually very surprised at it tasting ok, speedy delivery, tubes are big and will last a while,

3y ago
I have adhd and don’t always enjoy brushing my teeth as it can be a boring task but the hismile flavoured toothpaste range is amazing! I use the watermelon toothpaste and it’s delicious without being sugary. Leaves my breath fresh, 10/10 would recommend to a friend.

3y ago
I’ve been using Hismile for a while now and use the v34 purple serum which does indeed whiten teeth. I also use the candy cane flavoured toothpaste which tasted like an actual candy cane while being a toothpaste

3y ago
They are fake, they took my money on 17th december & i never got my order. I have emailed them many times but no response. Guys don’t trust them. This company is fake. They owe me almost 150£ & i ordered for christmas. They spoilt my Christmas. I will go to courts if they dont give my money back. Wait n watch. Proof is attached below.

3y ago
Product doesn’t work & customer service is trash. And to top it off, they filter product review! @hismile stop reporting my reviews as spam on IG!!!


3y ago
This brand of whitener for teeth is the absolute best that I've ever tried and it works just after 1 application of the PAP+ whitening strips and touch ups with the whitening Pen work well also and to make the teeth even whiter the V34 Purple serum works awesome before the strips and even better after using the whitening products, then if you want to make them shiny white use the glostick. So on a scale of 1 to 10 I give the Hismile Brand an 11.

3y ago
Right… after few months of seeing commercials with Hismile toothpaste and whitening paste I decided to give it a try, toothpaste is good but dispensing system needs more consideration. Hismile whitening products well my teeth are exactly the same colour as before washing them. So what ever they say/ advertise is loads of BS. And the price for something that is not working it is definitely too expensive. Very disappointing.


3y ago
I have a strange reaction to most toothpaste in that I gag every time I brush my teeth (happened for the first time 19 years ago when I was pregnant with my eldest). I have searched for a toothpaste that doesn't make me gag & I've found it. I've only used the Watermelon toothpaste (also got Strawberry & Mint to try) so far & the flavour is great. Very refreshing, foams up amazingly and my teeth have never felt cleaner. I've also started using the tooth whitening powder alongside the toothpaste and so far I've not noticed a huge difference but that may be down to me not using as often as I probably should! I'm looking forward to trying more flavours of toothpaste in the future as well as the Purple Serum. I won't be going back to big standard toothpastes - Hismile toothpaste will always be next to my toothbrush.

3y ago
Wow, I really can’t say enough good things about this brand, and no one is more surprised than me about how much I love these products. As is the same for many others, I got tons of ads about their toothpaste, but as someone that has personally always enjoyed mint I found the concept cool but never decided to place an order. However, one day at my local Walmart I saw they had one single tube in stock (it was mango sorbet) and I thought, well, why not? The first time I tried it….it was, quite literally, life changing. You see, I am an AuDHD individual, and although oral hygiene is deeply important to me and I never skip brushing my teeth, I also HATE doing it (as is common for people like me). Trying out this toothpaste was the very first time that I actually ENJOYED brushing my teeth. It tasted so delicious, I felt like I could kind of trick my brain into thinking I was just enjoying a nice treat. Even BETTER that my teeth felt the most clean they’d ever felt after brushing, almost as if I’d just left the dentist. Surprisingly, even though I figured I needed mint in my mouth to feel fresh and clean, this toothpaste left my mouth feeling just as fresh if not more so. It’s also worth mentioning that their dispensing design of having a pump is wonderful, since you don’t have to cramp up your hands trying to squeeze out that last drop! After that, I decided to place a MASSIVE order to try as much as possible. I ended up getting 9 different flavors to try (I believe they will be listed on this review so I don’t think I need to), and all of them were great. There are some I liked more than others, and only two I wasn’t totally in love with (watermelon and peach iced tea, I think maybe there was a little too much mint in the formula and it was a more noticeably medicinal flavor to me but I’m in the minority on this opinion). My favorites so far out of their normal flavors have been the mango, strawberry, vanilla, and red velvet (although my ABSOLUTE favorite I’ve tried is the chocolate toothpaste, and I’m not even a super big chocolate person, but WOW. Please make it a mainstay, that one is a true gamechanger above the rest!). I also tried the v34 color correcting serum and the PAP+ powder, and I will say, I’m not going to deduct a star because the toothpaste is worth all 5, but I’m not crazy about the whitening line. The v34 doesn’t really make a visible difference for me, no matter how much I use or long long I let it sit or how much I brush it or don’t brush it, which is kind of sad, but that’s alright. As for the PAP+ powder, the idea is pretty genius, and I’m not sure if I’m just not using it enough (I’ve only used it for a week once daily) but I’m not seeing a huge change yet. We shall see though! All in all, I’m very glad I tried their toothpaste on a whim and have now purchased it for my whole family for Christmas. Truly changed my oral hygiene routine for the better, and I can’t even imagine how big of a difference it would make for autistic youth with similar issues! Great flavor and great formula that leaves my mouth feeling extremely fresh and clean. Can’t wait to see what other flavors they come up with!
