Handle Recycling aims to be the recycling company for the beauty industry.

Brands are increasingly launching new lines – or even entire businesses – around giving trash a second chance.

Meet the brands taking upcycling mainstream

Shirts made from upcycled hotel linen, a modern incense brand, and makeup you can sleep in. 

April 1, 2021: Brands spotted

Merci Handy creates everyday cosmetics that bring color into people's lives.

Oraly creates an easy to use ultrasonic dental cleaner aimed to prevent gum disease and remove stains, plaque, and tartar buildup on teeth.

Smile Direct Club makes custom affordable teeth aligners that straighten teeth.

Gem creates non-toxic oral care products from probiotics, earth minerals, and natural oils.

Auraglow makes a suite of teeth-whitening products and oral wellness products produced in the USA.

Doop makes eco-friendly toothbrushes with replaceable heads and soft bristles, using recycled materials.


Boka makes dental care products designed to have a positive impact on preventative health.

Muji offers a range of essential products from office supplies to bedding, at affordable prices. 

KARMICARE creates oral care featuring nootropics blended with herbs and essential oils to fight hypersensitivity.

by Humankind offers personal care products that are helpful to the planet.

RiseWell makes oral care products that are effective and clean.

Laughland makes teeth whitening kits using a personalized formula to deliver an effective treatment and quick results.  