Good Dye Young Nasty offers semi-permanent hair color. This deep purple dye, with warm undertones, delivers vibrant color that lasts through 16-24 washes. The formula deposits ultra-vibrant color, acting as a hydrating hair mask with ingredients that enhance shine and condition. Infused with hydrolyzed rice protein and sunflower seed oil, hair's strength and volume are improved, and color fading is reduced. GDY is vegan, cruelty-free, and Leaping Bunny certified.