In their own words

How can signage be as friendly, effective, and fun as possible? That’s what we asked ourselves when we started, and everyday since. George and Willy, lovely to meet you. _ Established by duo George Wilkins and Will McCallum whilst at university, George and Willy create signage and displays to help creative brands do better business. Working from their New Zealand-based studio, the designers are committed to reintroducing a quality and aesthetic akin to days gone by. After winning multiple young-entrepreneurial awards with their range of simple life necessities that had meticulous attention to quality and detail, George and Willy are now a global company, shipping to over sixty countries. From menu displays, to business signage for inside & out, the team specializes in designing products that declutter messaging through design and execution. George and Willy products boast a minimal design & are built to last. “We believe signage is more than just something people have on or outside their stores. Signage creates a feeling. A good sign will introduce your space in the right way. Because we all know first impressions count.” says George Wilkins.