GEN Z sells water packaged in refillable and recyclable aluminum bottles with unique and colorful designs. 

GEN Z is not “Uber for water.” We have no origin story. We aren’t here to save the world.

We are a water company that hopes to leave behind more happiness and less everything else.

GEN Z sells plain, flavorless transparent liquid in weird, colorful bottles. These bottles are made of aluminum (not plastic), so they can be resealed, refilled, and easily recycled.

Before making GEN Z, our leadership team worked with the household names of the consumer goods world. Now they are disrupting the industry they helped build. And though the company was started by real Boomers, it couldn’t live up to its name without our Gen Z Council showing us how to talk to the youths without trying to talk to the youths.

The humans who drink GEN Z are not doing so for performance or status reasons. They know water is just water. Perhaps they like the jokes, or the Critters, or the sustainable aluminum construction. Whatever the case, we like to think there’s something here for everyone.

Thank you for reading. And if you happen to be a water drinker, please consider purchasing GEN Z.

Doug Batie

Neil Mellers

Erin Campbell

GEN Z Water

Soda & Water

Drink

Unique & creative approach to a timeless classic--brand feels very "fun"

The water is, like, fine? Like it's just water, sure, but I was hoping it would taste better than other water.

The website is hilarious and the bottle is great. If you think about it as a cheap and solid water bottle, this is totally a 5-star product for its cost!

This is literally just water, but in a fun aluminum bottle. I kept the bottle.

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