One day, Nick, a D1 athlete with acne troubles asked Annelise, “Why do I never see girls with acne?” Annelise, the daughter of a dermatologist, laughed before responding, “What the hell are you talking about? We have acne and a million options to treat and hide it."
With polar opposite acne experiences, the two realized the gender grooming gap in the skincare industry: men’s grooming sucked and needed new options. Guys' options were Boring. Old. And simply didn’t solve problems fast enough. So we said F it.
We’re bringing guys the New Essentials, innovative Men’s Skincare & Grooming options reimagined for Speed, Efficacy, & Electric Confidence. It all started with Frontman Fade, our medicated acne fader which treats acne while covering it so you can feel good and look good.