Frontman makes a line of skincare products for men targeting both face and body acne.

One day, Nick, a D1 athlete with acne troubles asked Annelise, “Why do I never see girls with acne?” Annelise, the daughter of a dermatologist, laughed before responding, “What the hell are you talking about? We have acne and a million options to treat and hide it."

With polar opposite acne experiences, the two realized the gender grooming gap in the skincare industry: men’s grooming sucked and needed new options. Guys' options were Boring. Old. And simply didn’t solve problems fast enough. So we said F it.

We’re bringing guys the New Essentials, innovative Men’s Skincare & Grooming options reimagined for Speed, Efficacy, & Electric Confidence. It all started with Frontman Fade, our medicated acne fader which treats acne while covering it so you can feel good and look good.



Annelise Hillmann

Nick Bunn

Personal Care

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