FIGHT vitamins make gummy vitamins with science-backed ingredients to supplement your diet. 

Consumer goods giants like P&G, Clorox and Reckitt are leveraging their resources and distribution to launch new products that mimic the indie brands snapping at their heels.

Giant companies are launching their own direct-to-consumer lookalikes. Will consumers buy in? 

Sustainable tees with carbon offsets, cold brew made with CBD, and organic hibiscus water. 

March 18, 2021: Brands spotted

FIGHT Vitamins

Love Wellness makes supplements and multivitamins designed to promote women's wellness.

Love Wellness

Hi! Human Improvement makes better-tasting protein powder made from a key simple ingredient - cricket protein.

Hi! Human Improvement

Paume makes hand sanitizer to be better for both your skin and the planet using plant based ingredients and sustainable packaging.

PAUME

Cora makes organic tampons, pads, cups, liners, and underwear for period care, bladder care, and body care.

Cora

Cellular Goods offers high-quality cannabinoid skincare and ingestible solutions to fight inflammation and improve your mood and sleep.

Cellular Goods

Slow North sells a diverse range of plant-based candles along with a collection of home goods.   

Slow North

Flux Undies makes absorbent and eco-friendly period pants in a wide range of styles from shorts to thongs.

Flux Undies

Vital Tonics makes a water-diluted hemp oil to serve as the foundation for a range of CBD-infused products such as candles and dog treats. 

Vital Tonics

april offers a subscription wellness supplement service using refillable and compostable packaging. 

april

Plant People sells doctor-formulated plant and mushroom supplements that help people connect to their inner self.

Plant People

WTHN works to eliminate everyday stress and pain through organic herbal supplements, acupuncture, and lifestyle tools.

WTHN

Hero offers an in-home, app-connected medication manager that keeps you and your loved ones on track.

FIGHT Vitamins

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