Djerf Avenue makes non-seasonal, ready-to-wear, ethically produced clothes.

Djerf Avenue is a Swedish,  non-seasonal, ready-to-wear brand. It’s created for you, by us. Born out of our love for vintage and the perfect basics Djerf Avenue is made to embody the confident, chic, and laid-back person on the go. Each piece is created with love, from design to production. We want to deliver pieces that feel timeless and that will last.

Djerf Avenue

Clothing

Given the insane price point, I honestly expected the clothes to be of comparable quality, if not superior, to Aritzia. I hate to say it, but you are honestly better off taking your money to another high-end brand for basics. 

Matilda Djerf is someone that I truly look up to as a role model, and I had been saving up to make a purchase from Djerf Avenue for the longest time. With that being said, I could not be sadder to write this review.

I did all the necessary research and measurements beforehand to ensure that I would buy the pieces I wanted in the right size (esp because everything is upwards of $100 apiece!). Because most of the pieces are designed to be oversized, I sized down from my usual. 

I bought the white breezy shirt, blue and white striped breezy pants, and grey forever blazer. I love that the clothes are ethically produced with sustainably sourced materials, but they felt like they were made from cheap fabric - almost reminiscent of fast fashion. Apart from the pants, everything came super wrinkled. I am a bit taller and about the same size as Matilda so I ended up buying everything in the size that she wears (Small), but the breezy shirt and blazer swallowed me and looked so unflattering. I was particularly excited about the breezy shirt and tried to style it the best I could but it looked terrible on me no matter what I did. As I write this, the blazer is on its way back to be exchanged for an XS, and I will be returning the shirt completely. 

Overall, this experience was a giant letdown and I am too afraid to make another clothing purchase from them again due to the high price point & how different the clothes actually are from how they appear on social media. Super happy DA seems to be a fave for a lot of folks, but it just isn't for me!

I do think the price point is higher, but the quality is there. Also, not everyone has PayPal. I hope they open up there point of sale options more. 

I LOVE my robe in the dream cake color. It has a nice terry cloth material and is super durable while I do my routines. It is so comfortable, that I have a hard time taking it off. I got a headband to go with it. The headband is functional because it is easy to adjust to different head sizes. Overall, I am excited to work with the brand more in the future. 

Love how cute the pajamas prints are and the comfort of the material. Shipping took a long time and products are often sold out. Other than that I really recommend the clothing.

About Djerf Avenue