DIRTY ISSUE makes homecare cleaning products in tablet-form, based in Stockholm.

Isabella Sääf Olsson

Luxury cashmere loungeware, window-boxes-as-a-service, Alicia Keys' new skincare company and more new consumer brands spotted this week.

21 January 2021:  Brands spotted

Supernatural makes home and personal care products using all-natural ingredients without toxins.

NBD Clean makes plant-powered cleaning essentials like detergents, fresheners, and candles, sold at Target.

Atmo Home designs cleaning products that are mindful of the environment.

Cloud Paper makes paper products from bamboo instead of trees in an effort to curb deforestation.

Ninjaplast makes sustainable, thoughtfully-designed home and kitchen products including garbage bags, baking paper, toothbrushes, and more.

Bee's Wrap makes a washable, reusable, compostable alternative to plastic wrap.

Reia offers hand and body wash products in glass bottles along with a subscription refill service that eliminates single-use plastics.    

BRINGIT designs durable, 100% plastic-free reusable bags for all shopping needs. 

biom makes plant-based and biodegradable multi-purpose cleaning wipes.  

Spruce create single-use at- home cleaning products to promote clean homes.

Trades for Good makes organic castile soap that is reusable and recyclable to limit plastic waste.