Dai designs comfortable and empowering clothing for women at affordable prices.

Welcome to revolutionary comfort.

It happened on a flight. Eight years into her investment banking career, CEO and Founder Joanna Dai had her fair share of long days. On that particular day, she had her 4am cab pickup, the first flight out of London, a day of meetings around Stockholm, and the last flight back at 8 pm. When she finally sat down on her return flight, her waistband was digging, nothing stretched, and she was uncomfortable. She wished she was in her yoga kit. Then her a-ha moment, "Could this feel like yoga and still look like a power suit?"

As women, we want to reach the top. We want to build a world where our clothes don't restrict us, but rather empower us. Because comfort is confidence and the world is better when women succeed. 

About Dai