Circos offers a rental subscription service for high-quality children's and maternity wear.

Erick Bouwer

Rent the Runway’s IPO has raised questions about the fashion rental business model. What are new fashion rental brands doing differently?

The fashion rental brands following in Rent the Runway’s footsteps are doing things differently

Today's moms and dads are expressing their identities — and that of their young kids — through the brands they shop with.

Gen Alpha is growing up. How are kids brands meeting the demands of millennial parents?

“Circular economy” is a phrase that’s coming up with greater regularity in relation to brand’s business models and mission statements – but what does it mean?