Carra is a hyper-personalisation platform offering bespoke hair care routines, expert advice and product recommendations. 

These Expert Tips Make Caring For Textured Hair So Simple

Carra Is a New Platform For Curls and Coils That Pairs Your Unique Hair Type With an Expert Guide

New haircare brands are taking on legacy giants with innovative offerings that bring the salon to you. 

From books and perfume to skincare and handbags, brands are betting that personalization is the future of buying online.

Sustainable tees with carbon offsets, cold brew made with CBD, and organic hibiscus water. 

Odele Beauty makes clean, natural, vegan, inclusive, affordable hair and body care products.

Bread Beauty Supply makes hair care products for all different hair types.

Formulate offers customized hair, scalp and skin care designed by your own personal chemist.

Monday makes vegan, paraben-free haircare products in 100% recyclable bottles.

FILL REFILL CO creates refillable cleaning, laundry, and body products that are eco-friendly, as well as effective.

RUKA makes hair extensions for a diverse range of Black women's hair textures.

Upgrade offers a tech-enabled marketplace for custom wigs and raw human hair extensions.

Aaron Wallace creates hair and beard care products for black men from black seed oil and mango butter.

The Unscented Company makes and ships effective home and body care essentials designed for conscious living.

OLAPLEX makes bond-building hair care products to restore damaged and compromised hair for all hair types.  

Cleo+Coco makes personal care products using plant-based formulas and natural fragrances.