In their own words

Boom Butik is a Danish clothing brand that came into the world in 2020. The founder Viggo, or Big Boss as we call him, noticed how friends and loved ones all were craving nice and comfortable sweatpants, hoodies, and general clothing whilst being camped up on the couch at home during the Covid lockdowns. Viggo found a producer who made quality base products for a really good price. He got in touch, and placed the first order containing some boxes filled with sweats to be delivered to his parents’ house. Viggo put it in an Ikea bag, got on his bike and started going around Copenhagen delivering clothes to friends all over the city. The project ended up being a success, since Viggo had to restock his inventory and buy a bigger Ikea bag.