BAWI makes a variety of sparkling agua fresca drinks using a blend of carbonated water and traditional Mexican flavors. 


Branding agency The Working Assembly has launched a new brand called BAWI, a line of agua frescas with a modern twist, made with less sugar, organic fruit juices, and the perfect amount of carbonation. 

Agua frescas are classic Mexican beverages, and BAWI’s co-founder Victor Guardiola set out to bring authenticity to a favorite childhood drink, wanting to enjoy some of the nostalgic flavors he grew up with in Monterrey, Mexico, but through a more health-conscious lens, “The bold flavors are nostalgic for me, and delicious for all,” said BAWI co-founder and CEO, Victor Guardiola. 

“Traditionally, agua fresca is made with fruit juices like pineapple, lime, and watermelon, but can also consist of rice water blended with spices such as horchata, or even flor de jamaica (hibiscus). What they all have in common is that, while delicious, they are often packed with sugar,” said BAWI’s co-founder and COO Jordan Hicks.

The two founders were still in college when they connected with the team at The Working Assembly, wanting to create a brand that was representative of Mexican roots but also added in a modern and bold Austin flair. The result is a graphic system rooted with Mexican influence, but with a decidedly more contemporary approach to the typography and aesthetic.

“Throughout the BAWI identity process, we wanted to pay homage to Mexican-American culture. The result for BAWI is a brand image that gives a nod to Mexican heritage and celebrates Austin’s culture, modernized with a clean and contemporary approach.” said The Working Assembly’s Senior Brand Manager Anthony Fernandez.

“The BAWI logo incorporates drawn typography with a dimensional vernacular apparent in local food and fruit stands and Mexican street art. The packaging and custom illustration style were inspired by ‘Lotería’, a traditional Mexican card game like bingo that can be traced back to the 1920s, with cards that feature a vintage, watercolor aesthetic. The duality of the English-Spanish linguistics on the packaging hints at the intersection of the Mexican-American and Tex-Mex cultures,” said Diego Barragan, Design Director at The Working Assembly.

The new BAWI is the first of its kind Agua Fresca and currently on shelves in Austin, and available for pre-order on their new site that The Working Assembly also produced https://drinkbawi.com. The website created by Aaron Bunge, Associate Design Director for Digital and Sarah Sprinkle, Digital Designer features fun features such as a “Spanglish” language option and a classic Agua Fresca jug that fills up as you add to your cart.
“Working with a diverse and dynamic group of collaborators at The Working Assembly, including Spanish speaking team members, really defined the cultural bridge that we think embodies BAWI’s brand. Bringing in different perspectives and first-hand knowledge of what a Mexican beverage should look and feel like really set our branding, and aesthetic apart. Choosing the right partners to work with MATTERS.” said BAWI co-founder and CEO, Victor Guardiola. 


Jordon Hicks 

 Victor Guardiola 

BAWI

el limon

Soda & Water

Drink

Delicious & refreshing! My husband and I are flying through the sampler case, will definitely be buying more of these. They also make for excellent mixers :)

Are you someone who likes to suck the juice out of a lime? You'll LOVE this. The El Limon flavor is my current hyperfixation beverage and it's like nothing else on the market. 

This is definitely more like a sparkling juice, so if you're expecting flavored water you'll probably be a little surprised about the intensity at first! 

I'm a sparkling beverage fiend and have never tried anything like Bawi. The flavor is anything but subtle but in the best way! Pineapple is my favorite, but maracuya (passion fruit) is a close second. I've yet to test this theory, but I have a feeling the combination of tanginess and carbonation would make for a great mixer.

I legitimately crave this stuff, especially the passion fruit flavor! Though all the flavors are really yummy. It’s like if you made a spindrift flavorful and kept it lower sugar

I wish they where easier/cheaper to import into EU. However, when the only negative about your product is overseas shipping you got a banger on your hands.

I only have positive things to say about Bawi. Their passion fruit flavor is delish and exactly what I needed under the Texas sun. It’s refreshing and the taste of passion fruit is good without being overdone or unnatural tasting. Add the fact that it’s low on calories and we’re approaching addiction territory 

We are obsessed with BAWI. We ordered a mixed case online and were so impressed by the flavors and told all our friends about it. Hopefully, they will be available locally at some point! *fingers crossed*

Hope to see variety packs in stores soon! Also, a spicy fruity flavor would be so good (mango/tajin?)

SO. GOOD. Bawi is a tropical getaway in a can. I tried the Maracuya (passionfruit) flavor and it was so delicious and tart and had me coming back for more.

Love it! Super flavorful and not artificial tasting. Passion fruit flavor is my favorite!

I am a lime girly through and through so when I saw the 'El Limón' flavor in Foxtrot, I had to give it a go. It was very refreshing and perfect for an afternoon drinky drink. Definitely tasted more "real" than other lime drinks I've had. Would definitely purchase again!

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